Essays about: "market secondary research retail"

Showing result 1 - 5 of 22 essays containing the words market secondary research retail.

  1. 1. How to improve customer satisfaction with customer surveys and lean for retail

    University essay from Göteborgs universitet/Graduate School

    Author : Nahia Bilbao Gato; [2023-07-18]
    Keywords : lean for retail; customer satisfaction;

    Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

  3. 2. The Revolution(Race) of influencer marketing : a qualitative study of influencer’s perspective of how to represent an outdoor clothing brand

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Michelle Dam; [2022]
    Keywords : Influencer; Influencer Marketing; Social Media; Brand; Advertising;

    Abstract : Background: The digitalization has challenged the retail fashion industry and forces them to continuously find new strategies to survive in today’s market. Nowadays, the marketing strategy works differently, and some marketing is built upon how a collaboration would look together with an influencer and how it should be communicated to the influencers followers. READ MORE

  4. 3. Integrate…then they might be all yours : A research on how Omnichannel retailing could affect customers Brand Loyalty.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Erdanos Haile; Melanie Björk; [2019]
    Keywords : Omnichannel; Omnichannel Retailing; Customer Satisfaction; Customer Experience; Brand Loyalty; Attitudinal Loyalty; Behavioural Loyalty;

    Abstract : Omnichannel has become a central part of future retailing and is expected to be implemented by multiple brands. Omnichannel is an extension of multichannel enquiring complete integration between channels. READ MORE

  5. 4. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  6. 5. Risk Assessment and Mitigation Strategies : Suppliers and Retailers in the Swedish Organic Food Market

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Grégoire Bocquillon; Martin Ekallam; [2016]
    Keywords : organic food supply chain risk assessment risk mitigation strategies swedish organic market;

    Abstract : Abstract Background: Consumer interest and demand for healthy and ecologically produced local food has led to a high market demand that local production cannot meet. Product attributes of perishability and short life cycles ensure that even local supply chains are challenging to manage. READ MORE