Essays about: "marketing orientation business performance"

Showing result 6 - 10 of 11 essays containing the words marketing orientation business performance.

1. 6. Brand equity and corporate responsibility : a review of brand valuation methods

   University essay from SLU/Dept. of Economics

   Author : Ashkan Pakseresht; [2010]
   Keywords : brand equity; brand valuation; corporate responsibility CR ; strategic branding ;

   Abstract : During the last decades, brand equity has been a priority topic for both practitioners and academics. In accordance with the structural changes in the economic settings caused by the so-called "new economy", corporations being confronted with a shift on perceived business value structure from tangible assets to intangibles. READ MORE

3. 7. Addressing Eco-friendliness as a Marketing Strategy: An investigation in the car industry : MBA-thesis in marketing

   University essay from Akademin för utbildning och ekonomi

   Author : Emilene Reis Leite; [2010]
   Keywords : Green Marketing; Innovation; Value creation; Market orientation;

   Abstract : Research Questions: Environmental consideration has influenced managerial decisions and has required from firms to develop an organizational culture that focus on the environmental issues. Despite the importance of adopting a business philosophy that take into account the ecological concerns few studies have examined the relationship between market orientation and environmental practices. READ MORE

4. 8. SME Entry Strategy in Foreign Markets : A case study of Aura Light, Slipnaxos and Norba

   University essay from Ekonomihögskolan, ELNU

   Author : Hanna Berglund; Oskar Malmsjö; [2009]
   Keywords : Entry Strategy; Foreign Markets; SME;

   Abstract :   The internationalization of firms in is an occurrence increasing in a rapid pace and during the last 20 years firms have changed their orientation from domestic to international. Geographical expansion is interesting to view from a single firm´s standpoint since it provides possibilities for the firm which allows it to grow and achieve a higher profit. READ MORE

5. 9. Young Small Business Strategies and Re-orientation towards Sustaining its Business Goals

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Bertha Kyere-Frempong; Olakunle Lemboye; [2009]
   Keywords : Young business; small business; strategy; reorientation; sustainable business goals; performance; corporate social responsibility CSR ;

   Abstract : This research is aimed at studying the business strategies of young small businesses in Finland and Ireland. Needless to say those young small businesses are critical to many economies despite their size. READ MORE

6. 10. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

   University essay from Institutionen för ekonomi

   Author : Ina Landua; [2008]
   Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

   Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE