Essays about: "marketing orientation business performance"

Showing result 11 - 11 of 11 essays containing the words marketing orientation business performance.

  1. 11. The Marketing Function : - A case study of Skandia

    University essay from Ekonomiska institutionen

    Author : Frida Makloof; Therese Sundberg; [2006]
    Keywords : Marketing Function; Structure; Customer orientation; Marketing organisation; Marketing department;

    Abstract : Background: The company Skandia desired for its marketing function to be reorganised to become customer oriented, joint, co-ordinated and homogenous in order to gain market shares. These aspects are both structural and strategic. READ MORE