Essays about: "marketing orientation business performance"
Showing result 11 - 11 of 11 essays containing the words marketing orientation business performance.
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11. The Marketing Function : - A case study of Skandia
University essay from Ekonomiska institutionenAbstract : Background: The company Skandia desired for its marketing function to be reorganised to become customer oriented, joint, co-ordinated and homogenous in order to gain market shares. These aspects are both structural and strategic. READ MORE