Essays about: "marketing plan for it"

Showing result 11 - 15 of 88 essays containing the words marketing plan for it.

  1. 11. Marketing Introduction Plan for the New Generation of Sustainable Circuit Breakers LTA 420 kV : A real-life case for implementation at Hitachi ABB Power Grids

    University essay from KTH/Kemiteknik

    Author : Ivan Fradinho Bastos; [2021]
    Keywords : high-voltage circuit breaker; SF6-free circuit breaker; sustainable circuit breaker; eco-efficient high-voltage circuit breaker; market introduction plan; högspänningsbrytare; SF6-fri strömbrytare; hållbar strömbrytare; miljöeffektiv högspänningsbrytare; marknadsintroduktionsplan;

    Abstract : En strömbrytare är en säkerhetsanordning som är utformad för att bryta strömmen om ett problem uppstår. Det finns ett flertal olika typer av brytare beroende vilket spänningsområde som avses. Brytare för lågspänning används för hushållsapparater, medan högspänningstyper används för överföring av spänning i elnätet. READ MORE

  3. 12. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
    Keywords : Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

    Abstract : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. READ MORE

  4. 13. Resources influencing the growth of a firm at different stages: A qualitative study of Vietnamese SMEs in the IT Sector

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Maiful Begum; Dang Hong Thai; [2020]
    Keywords : SME; IT sector; Growth; Growth Stages; Resources;

    Abstract : This research aims to identify the key resources influencing the growth of IT-based SMEs in Vietnam in 5 different growth stages which were developed by Churchill and Lewis (1983); and we also demonstrated the process how such key resources are created, acquired, accumulated and exploited for the growth accordingly. We interviewed 4 founding members of 4 companies to collect the primary data and used some internet sources for secondary data. READ MORE

  5. 14. DMOs Strategies to Attract Tourists to Nature-Based Destinations in Norrbotten County : A qualitative study on DMOs usage of marketing strategies to endorse destinations concerned by nature-based tourism

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Moa Lundgren; [2020]
    Keywords : nature-based tourism; marketing strategies; segmentation; destination marketing organizations DMOs ; promotional plan;

    Abstract : The tourism industry is one of the most thriving industries in the world and nature-based tourism is one of the most expanding sectors in the European tourism industry. However, destinations today have global substitutes which means a destination can easily be exchanged for another destination. READ MORE

  6. 15. Sustainability Barriers in SMEs : A study of strength of sustainability barriers and practical solutions in Green product lifecycle at SMEs

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Alireza Alipour; Mehdi Rahimpour; [2020]
    Keywords : Green product lifecycle; green marketing; SMEs; eco-guideline; eco-barrier;

    Abstract : Background: Small and medium-sized firms (SMEs) have their impact on the environment besides their benefits.  While a business grows, naturally destroying impacts are also growing. SMEs have a variety of barriers to be green and sustainable. READ MORE