Essays about: "marketing promotion strategy"

Showing result 21 - 25 of 48 essays containing the words marketing promotion strategy.

  1. 21. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

    University essay from Företagsekonomiska institutionen

    Author : Teresa Correia; Patrik Mårdh; [2013]
    Keywords : Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

    Abstract : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. READ MORE

  3. 22. Corporate Reputation Management of Swedish Universities in Marketing Perspective - An Example of Lund University

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Chengmin Zhang; Xiaoying Wang; [2013]
    Keywords : corporate reputation; reference group; decision making process; marketing promotion strategy; Lund University; Business and Economics;

    Abstract : Sweden was one of the most popular countries where many non-European students chose as the destination to study. However, since the introduction of tuition fees in the autumn of 2011, there has been a major reduction of enrolment in the total number of non-European students. READ MORE

  4. 23. The Paradox of Duality and Marketing Strategy : A Study of Swedish Social Enterprises

    University essay from Internationella Handelshögskolan

    Author : Rebecca Ljunggren; Elisabet Olin; [2013]
    Keywords : Duality; Social Enterprise; Social Entrepreneur; Social Entrepreneurship; Social Marketing; Sweden; Values;

    Abstract : Background: Social entrepreneurship is a phenomenon gaining increased attention from academia and business society. Social enterprises have a duality of social change and business logic, which aims to reach a social mission while offering a commodity. For the commodity to benefit the social mission, multiple targets groups are needed. READ MORE

  5. 24. BIG TOBACCO HAS CANCER. IS INNOVATION THE CURE? Marketing innovation in the context of regulation: A case study of the tobacco industry

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Romain Aubert; [2012]
    Keywords : Tobacco; Marketing innovation; smoking; regulation;

    Abstract : Objectives: The tobacco industry has faced increasing marketing regulations since the danger of smoking was widely acknowledged in the 1960s. Critics have pointed out that the "big tobacco" have unlimited resources to circumvent regulations. READ MORE

  6. 25. How to create value through strategic product sample promotions : A L'Oréal case study

    University essay from Företagsekonomiska institutionen

    Author : Maria Jedenmark; Mikaela Eckerbom; [2012]
    Keywords : Keywords:! Marketing promotion tools; Product sample promotions; Swedish beauty industry; Value creation; Targeted product samples;

    Abstract : The Swedish beauty industry face challenges with product samples as a promotion technique. The lack of a defined strategy results in a random distribution, which leads to weak ROI. However, product samples could be used proactively as a strategic marketing tool creating long-term brand value. READ MORE