Essays about: "marketing strategy in a new country"
Showing result 1 - 5 of 25 essays containing the words marketing strategy in a new country.
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1. Development of Decision Model for Vertical Integration of Sales and Service Network, Scania CV AB.
University essay from Linköpings universitet/ProduktionsekonomiAbstract : Abstract Vertical integration is a strategy where the firm owns the supply chain activities to gain control over the business operations, increasing the market share, and lowering the transaction costs. The vertically integrated firms tend to make more in-house operations. READ MORE
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2. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE
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3. Branding and consumers in the kitchen appliances industry context : An exploratory study with a focus on customer experience
University essay from Uppsala universitet/Industriell teknikAbstract : Researchers have shown that strategies focused on building long-term competitive advantage tend to be more profitable for businesses. Further, companies have traditionally put their focus on strategies and on marketing tangible attributes of products and services such as quality, price and so on to differentiate from the competitors (Mascarenhas et al, 2006). READ MORE
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4. IKEA marketing entry strategy in China
University essay from Högskolan i Jönköping/IHH, FöretagsekonomiAbstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE
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5. Hidden Power: Content Marketing as a part of global business strategies of Westen companies in the Russian environment
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : International companies face many challenges when operating in foreign country markets, as a new environment could be absolutely opposite to the one of the home market, which the companies are used to. One of the biggest issues for a company in the foreign market is to understand how to market its product and make it more appealing to the audience. READ MORE