Essays about: "marketing strategy volvo"

Showing result 1 - 5 of 15 essays containing the words marketing strategy volvo.

1. 1. A Storytelling and Brand Identity Connection

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Andrén; Therese Hermelin; [2022]
   Keywords : Corporate Brand Management; Corporate Brand Identity; Storytelling; Connection; Scandinavian Airlines; Bona; Volvo Cars; Business and Economics;

   Abstract : Title: A Storytelling and Brand Identity Connection - A multiple case study on companies communicating through storytelling and how it can connect to their brand identity. Date of Seminar: June 2, 2022. Course: BUSN39, Degree Project in Global Marketing. Authors: Erik Andrén and Therese Hermelin. READ MORE

3. 2. Creating time, over time - A study of marketing, artificial intelligence, efficiency and value creation

   University essay from Göteborgs universitet/Graduate School

   Author : Hanna Källström; [2019-07-03]
   Keywords : Marketing procurement; discourse theory; value creation theory; artificial intelligence; branding;

   Abstract : This article focuses on how artificial intelligence (AI) has potential to make marketing procurement more effective and efficient. Creating more time for marketing buyers gives them opportunities to engage in value creating strategy work benefiting the brand. Volvo Cars is used as a case study from which a qualitative discourse study is performed. READ MORE

4. 3. Branding strategy through storytelling in marketing : The other side of the story

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Jonathan Pykälistö; Alexander Fahlstad; [2019]
   Keywords : Brand Identity; Brand Image; Storytelling; Branding Strategy; Marketing Strategies;

   Abstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE

5. 4. Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Viktoria Hansson; Maria Karlsson; Albin Larsson; [2016]
   Keywords : Branding; Customer-based brand equity; leveraging secondary associations;

   Abstract : Background: The authors tentatively believe they have identified a new trend within branding, where an established brand launches a new and innovative product that is somehow related to the brand’s core values, interactively through a complementary marketing communication video. Support for the relevance to further investigate the identified trend can be found in academic literature. READ MORE

6. 5. MNC Headquarter monitoring mechanism and the subsidiary’s marketing strategy in China : Case study of Volvo and Ford

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Weihan Lu; Yunyun Xu; [2014]
   Keywords : ;

   Abstract : Multinational Corporations (MNCs) commence expansion worldwide and adopt local adaptation or global standardization marketing strategies in foreign countries. This thesis is to study whether there is any relationship between the subsidiaries’ marketing strategies and headquarters’ (HQ) monitoring mechanism, focusing on the China. READ MORE