Essays about: "omnichannel retailing"

Showing result 16 - 20 of 26 essays containing the words omnichannel retailing.

1. 16. Adaptation of Shipment Consolidation and Distribution Network Design to Omni-channel Retailing

   University essay from Lunds universitet/Teknisk logistik

   Author : Johan Deniz; Martin Månsson; [2019]
   Keywords : Technology and Engineering;

   Abstract : Title: Adaptation of shipment consolidation and distribution network design to omni-channel retailing Authors: Johan Deniz, Martin Månsson Supervisor: Joakim Kembro, Department of Industrial Management and Logistics, Faculty of Engineering, Lund University Problem description: Global retailers tend to have complex distribution networks. A part of the complexity stems from trade-offs in deciding which distribution mode to choose when transporting goods from the suppliers to the customers. READ MORE

3. 17. Online Retailers Opening Brick and Mortar Stores and the Impact on the Customer Base: The Case of NetOnNet

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Marcus Jönsson; Richard Patrini; Nicolò Sammartini; [2018]
   Keywords : omni-channel; retail industry; online shopping; offline shopping; firm input variables; firm output variables; customer mediating variables.;

   Abstract : During recent years, technology has played a crucial role in shaping the retail industry. Digitalisation and e-commerce are seen as the future of retailing. However, big online retailers have shown increasing interest in offline shopping by heavily investing in brick and mortar stores. READ MORE

4. 18. Cross-Channel Integration Towards Omnichannel Retailing: A Dynamic Capabilities Approach : A case study on IKEA

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Filip Höcker; Carl-Oscar Sturén; Jacob Troedsson; [2018]
   Keywords : Cross-channel integration; Omnichannel; Dynamic capabilities; Electronic commerce; Capability Development; Customer Touchpoint;

   Abstract : The rapidly changing consumer behaviour and the increasing demand of convenience has put pressure on corporations to utilise their various capabilities more dynamically. As a result, operating through channels that are not synergised is no longer as effective as it used to be, and businesses are struggling with combining their existing channels with the market development. READ MORE

5. 19. Offline Stock-Outs in an Omnichannel Context: Assessing Consumer Behavior in a Digitalized Retail Landscape - a Case Study of IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Caroline Hedlund; Emelie Andersson; [2017-06-30]
   Keywords : stock-outs; consumer behavior; omnichannel; digitalisation; retailing; IKEA;

   Abstract : Controlling inventory levels has been an issue for retailers to deal with for a long time in order to provide the right supply at the right time and place and thus prevent stock-outs. Traditionally, this issue has mainly concerned the physical store. READ MORE

6. 20. Don’t Wait, Let’s Integrate! : A study on how small Swedish fashion brands handles omnichannel sales and marketing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Isabelle Nordgren; Julia Johansson; [2017]
   Keywords : Customer Experience; Omnichannel Marketing; Small Fashion Brands; Integrating Channels; Social Media; Brand building; Brand Identity;

   Abstract : During the last decades, fashion brands and retailers in Sweden have experienced the effects of technological advancement and changes in customer behaviour, which have opened up new ways of doing business. Customers expect online and offline marketing and sales channels to be integrated through instant interaction, which have made the concept of omnichannel retailing, gain momentum. READ MORE