Essays about: "omnichannel retailing"

Showing result 21 - 25 of 26 essays containing the words omnichannel retailing.

  1. 21. Paint´n Roll Omnichannels: A study of retail channel integration, channel content and their impact on customer satisfaction, purchase intention and brand attitude

    University essay from Göteborgs universitet/Graduate School

    Author : Josefin Boman; Emelie Dimberg; [2016-09-21]
    Keywords : omnichannels; multichannels; channel integration; channel content; customer satisfaction; purchase intention; brand attitude; digital competence; e-commerce experience; Millennials;

    Abstract : Parallel to the digitization of Western societies retailers have been offering customers more and more meeting points and places for transactions. Today you can not only shop in physical stores or online, but through both channels simultaneously. READ MORE

  3. 22. The Formation of Customer Experience Through Offline-Online Channel Integration

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lea Brandhofer; Antonia Reinauer; [2016]
    Keywords : customer experience; omnichannel retailing; offline-online channel integration; the fusion of offline and online; Business and Economics;

    Abstract : The rise of e-commerce has a dramatic effect on physical stores and has also changed customer needs and behaviours with customers requiring both online and offline benefits in the shopping context. Offline-online channel integration, where online features are implemented in the physical store, has been introduced as a means for physical stores to react to the rise of e- commerce as it addresses the changed customer needs. READ MORE

  4. 23. Omnichannel Development within the Swedish Fashion Retail Industry

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : August Ejnarsson; [2016]
    Keywords : Omnichannel; Retail; Omni; Fashion; Multi; Channel; Cross; Omnikanal; Mode; Handel; Detaljhandel;

    Abstract : Omnichannel is the latest shift in retail which is driven by new technological advancements and changes in customer behaviors. In order to stay competitive retailers are required to integrate their sales and communication channels and deliver a seamless shopping experience to the customers. READ MORE

  5. 24. What factors influence a consumer's intention to use a mobile device in the grocery shopping process?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Marco Fröhlke; Liv Pettersson; [2015]
    Keywords : TAM; Sweden; Grocery Retailing; Technology Acceptance Model; m-commerce adoption; m-commerce; m-shopping; Business and Economics;

    Abstract : The worldwide exponential increase in smartphone penetration has changed the way in which many consumers shop, as their personal device is more frequently used as a shopping tool. Retailers now have to consider the integration of this technology in their omnichannel strategy. READ MORE

  6. 25. Using customer integration in New Service Development : A study in swedish retailing

    University essay from Linköpings universitet/Industriell ekonomi; Linköpings universitet/Tekniska fakulteten

    Author : Mårten Palmefors; Beatrice Palmgren; [2015]
    Keywords : Customer integration; New Service Development; omnichannel retailing; Big Data; service innovation; digital channels; proactive; reactive; customer insights;

    Abstract : For a retailer, who has a close and everyday contact with its customers, understanding the customers can be of benefit if they know how to use the information in the right way. One way of using the customer is to integrate customers when developing new services, to enhance the possibility of the new service gaining market acceptance. READ MORE