Essays about: "pathos"

Showing result 11 - 15 of 32 essays containing the word pathos.

1. 11. Aristotle on social media? : Investigating non-profit organizations’ usage of persuasive language in their posts on Twitter and Facebook

   University essay from Linnéuniversitetet/Institutionen för språk (SPR)

   Author : Amanda Nelzén; [2018]
   Keywords : Aristotle’s triangle of rhetoric; ethos; pathos; logos; pathos; non-‘profit organizations; persuasive language; social media platforms;

   Abstract : This study investigates how non-profit organizations market their organizations and persuades their audience on two different social media platforms. The aim is to examine four non-profit organizations’ use of persuasive language in their Facebook and Twitter posts.  in their Facebook and Twitter posts on their social media pages. READ MORE

3. 12. The myth of the Red Line : an international relations analysis of the Obama administration’s argumentation for and against a military intervention in Syria

   University essay from Lunds universitet/Mänskliga rättigheter

   Author : Ronja Hasan; [2018]
   Keywords : International relations; International relations theories; Barack Obama; The Obama administration; Military intervention; Syria; Argumentation analysis; Ideological analysis; Law and Political Science;

   Abstract : This paper aims to examine the arguments proposed by the Obama administration regarding a U.S. military intervention in Syria due to the use of chemical weapons by the Syrian regime in 2013. READ MORE

4. 13. Make America Great Again - A Rhetorical Discourse Analysis of Donald Trump's Immigration Speech

   University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)

   Author : Diana Sarbast; [2017]
   Keywords : Donald Trump; immigration; speech; discourse; rhetoric;

   Abstract : The purpose of this thesis is to examine Donald Trump’s Immigration speech that was held September 1, 2016, in Phoenix, Arizona. The speech was a part of his campaign before he was elected president of America. The focus will be on how Donald Trump represents immigrants and talks about immigration. READ MORE

5. 14. May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Simon Johansson; [2017]
   Keywords : Professionalisation of political communication; The AIDA-model; Rhetorical political analysis; Political advertising; Presidential election campaign;

   Abstract : This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. READ MORE

6. 15. The Path to Persuasion: An investigation into how al-Shabab constructs their brand in their digital magazine Gaidi Mtaani

   University essay from Uppsala universitet/Informationssystem

   Author : Emilia Bulbeck; [2017]
   Keywords : al-Shabab; terrorism; digital magazines; branding; rhetoric;

   Abstract : Branding strategies are becoming increasingly important for terrorist organisations who need to take a more purposeful approach at imbuing aspirational associations to their organisations in order secure recruits and funds in an increasingly competitive environment. The creation and implication of these individual brands are further amplified through the sophisticated harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends feed into the increasing use of branding. READ MORE