Essays about: "pathos"

Showing result 16 - 20 of 32 essays containing the word pathos.

1. 16. 'Setting the joy free' with Cadbury UK : A CDA analysis of how persuasion is communicated within Cadbury UK's social media discourse, according to Aristotle's 'persuasive proofs'

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Jordan Bell; [2017]
   Keywords : Persuasion; social media; brands.;

   Abstract : This study uses a CDA analysis in order to take a critical look at how linguistic and visual techniques are used to create positive messages about a ‘modern’ brand, British confectionary company, Cadbury UK, in their social media discourse on Facebook, Instagram and Twitter. The study goes further in exploring how these messages are constructed in a way which according to Aristotle, is ‘persuasive’, looking at how they appealed to emotion (pathos), the character or trustworthiness of the brand (ethos) and how the message created or appealed to logic (logos). READ MORE

3. 17. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Alexander Gårdemyr; Mads Kiholm; [2017]
   Keywords : SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

   Abstract : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). READ MORE

4. 18. Business-to-Business Brand Pathos - Exploring Brand Fellowship in B2B Communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sebastian Zierke; Chris Young; [2017]
   Keywords : Business-to-Business; rhetorical appeals; ethos; logos; pathos; CBBE; Brand Fellowship; B2B Brand Pathos; brand communication; JCB; Business and Economics;

   Abstract : Purpose: The purpose of this master thesis was to explore, define and characterise the phenomenon of Brand Fellowship within business-to-business (B2B) communication by using the rhetorical appeals of ethos, logos and pathos. Brand Fellowship was observed to be the emotional relationship between man and machine that influences how heavy-duty machine companies construct their brand. READ MORE

5. 19. A Rhetorical Reading of George Orwell's 1984 : The brainwashing of Winston in the light of ethos, logos and pathos

   University essay from Karlstads universitet/Institutionen för språk, litteratur och interkultur

   Author : Emelie Brax; [2015]
   Keywords : Orwell; Nineteen Eighty-four; brainwashing; rhetoric; persuasive appeals; Orwell; Nittonhundraåttiofyra; hjärntvätt; retorik; övertalningsmedel;

   Abstract : The aim with this essay is to cast a light upon the brainwashing carried out by the totalitarian Party in George Orwell’s dystopian novel, 1984, and induce a deeper understanding of its persuasive effect on Winston Smith, the main character. Winston passionately hates the Party and its leader Big Brother who govern the country Oceania in which he lives. READ MORE

6. 20. Stare decisis, legal certainty and the concept of economic activity, regarding the VAT treatment of public bodies

   University essay from Lunds universitet/Institutionen för handelsrätt

   Author : Rafael Quintero; [2015]
   Keywords : Stare decisis; common law; economic activities; VAT treatment of public bodies; Law and Political Science;

   Abstract : Stare decisis is the doctrine whereby judges and courts rely on previous cases to support a current decision. This doctrine has been associated with legal reasoning and with positive outcomes such as continuity, stability and predictability of the legal system . READ MORE