Essays about: "perception of employer branding"

Showing result 11 - 15 of 17 essays containing the words perception of employer branding.

  1. 11. Students' perceptions of online personal branding on social media sites

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Benjamin Gonne-Victoria; Guillaume Lécuellé; Nagisa Sasaki; [2017]
    Keywords : Personal branding; Online personal branding; Self-branding; Non-professionally and professionally oriented social media; Online platforms; Online presence; Digital footprint; Cybervetting.;

    Abstract : This paper starts by an explanation of the context of personal branding and online personal branding and the problem identified by the authors. Thus, the purpose of the study is to investigate on the perception of students towards online personal branding through their own personal brand and with the perspective of matching employer’s expectations. READ MORE

  3. 12. "A great place to work" : A study of how potential employees' perception of CSR affect the attractiveness of the employer brand

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Matilda Fridolfsson; Anna Malmsten; [2017]
    Keywords : Attractiveness; brand; brand management; CSR; employer branding; identification; image; sustainability;

    Abstract : The relation between CSR and the attractiveness of the employer brand has been widely researched, however it has, to the best of our knowledge, not incorporated potential employees’ identification into this relation. This study thus adds further knowledge to this research gap. READ MORE

  4. 13. International Employer Branding : How European MNCs can win the war for talents in China

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marco Koster; Silvia Mayer; [2016]
    Keywords : Employer Branding; HRM; War for talents; Employer attractiveness; Recruitment; Employer branding strategies; Adaptation; MNC.;

    Abstract : The increasing competition for high skilled employees has resulted in a war for talents. Companies in Europe and in Asia struggle to find employees with relevant skills and possessing the right talent. READ MORE

  5. 14. Who are we? : A quantitative study on the employer brand of Lycksele municipality

    University essay from Företagsekonomi

    Author : Helena Storsten; Denise Ampuero; [2013]
    Keywords : Employer Branding; Marketing;

    Abstract : The main purpose of this thesis is to investigate the impact of the factors of attractiveness, organization and reputation on corporate brand identity of Lycksele municipality from the viewpoint of current employees. To achieve this, a conceptual framework and hypotheses were constructed that would allow us to test positive significant effects between factors. READ MORE

  6. 15. Matching - A mixed study on how companies and business students perceive each other

    University essay from Företagsekonomi

    Author : Michaela Lundback; Charlotta Westermark; [2012]
    Keywords : students; companies; perception; employer branding; marketing; criterions; employment; matching;

    Abstract : Every year many students are graduating from their university and are faced with the difficulty of acquiring an employment, especially large difficulty in Sweden as the unemployment rate is large amongst young adults. The companies are also facing a challenge, of how to receive the best applicants to their job openings, to ensure they will stay competitive as companies. READ MORE