Essays about: "personalized"

Showing result 1 - 5 of 340 essays containing the word personalized.

1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 2. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

4. 3. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Jämterud; Henrik Widell; [2024]
   Keywords : Private banking; Digital tools in banking; Banking industry trends; Relationship marketing; Technology acceptance model TAM ; Customer experience management CEM ;

   Abstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE

5. 4. Nurses' experiences of providing person-centered care for older people with dementia : A meta-synthesis of qualitative studies

   University essay from

   Author : Alice Nakindja; [2024]
   Keywords : Dementia; Person-centered care; Nurse; Older people 65 ; Qualitative studies;

   Abstract : Aims: This literature review aimed to synthesize nurses’ experiences of providing person-centered care for older people with dementia.  Background: Life radically changes for people with health problems, especially dementia. The number of people with dementia is increasing due to the rapid increase of the aging population. READ MORE

6. 5. An analysis of the Privacy Policy of Browser Extensions

   University essay from Högskolan i Halmstad/Akademin för informationsteknologi

   Author : Susan Sarah Zachariah; [2024]
   Keywords : Privacy policy; Browser extension; Data privacy and management;

   Abstract : Technological advancement has transformed our lives by bringing unparalleled convenience and efficiency. Data, particularly consumer data, essential for influencing businesses and developing personalized experiences, is at the heart of this transition. READ MORE