Essays about: "planned communication"

Showing result 16 - 20 of 136 essays containing the words planned communication.

  1. 16. Blommor, bin och bostadsgårdar : en studie om attityder, kommunikation och deltagande vid etablering av ängsmark i urban miljö

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Felix Naroskin Havermark; [2022]
    Keywords : biologisk mångfald; ; ; ; ; ; ; ; urban ängsmark; attityder; deltagande; kommunikation; bostadsgårdar; äng; gräsmatta;

    Abstract : Den ökande urbaniseringen kräver en mer hållbar stadsutveckling. Idag växer sig städerna större och kräver mer mark i anspråk, vilket utgör ett hot mot den biologiska mångfalden. READ MORE

  3. 17. Exploring the Adoption Intentions of COVID-19 Digital Contact Tracing App in Denmark

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Evelina Choruzik; [2022]
    Keywords : COVID-19; Theory of Planned Behaviour; adoption of contact tracing apps; communication strategies; Social Sciences;

    Abstract : Since the beginning of the COVID-19 pandemic, contact tracing apps have been used as a means to curb the spread of the virus worldwide. If well adopted, these apps can aid in subduing the spread of the virus. However, the introduced contact tracing app needs to be accepted and adopted by the majority of the public in order for it to be beneficial. READ MORE

  4. 18. Conservation education at the zoo

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Anna Pettersson; [2022]
    Keywords : Zoo; conservation education; communication; the theory of planned behaviour;

    Abstract : Historically, the first existence of zoological gardens (zoos) goes back as long as 4 500 years ago. At that time, keeping animals in captivity was a way to show high societal status with money and power. Much has happened since then, and the modern zoos of today have a main focus on conservation, education, research and animal welfare. READ MORE

  5. 19. Are consumers habitual liars? A quantitative study of factors influencing swedish consumers' purchase intention for sustainable products

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Nellie Gunnarsson; Lovisa Hedvall Rosqvist; [2022]
    Keywords : Sustainability; Sustainable consumption; Theory of Planned Behavior; Attitude-behavior gap;

    Abstract : Overconsumption has become an increasing global challenge in the last decades, followed by an awareness of the need to change consumption behaviors to sustainable purchasing decisions. The purpose of this quantitative study is to create a better understanding of the drivers and their effects on sustainable purchasing behavior. READ MORE

  6. 20. Factors Influence Purchase Intention in Marketing Communication-An Experimental Investigation of Human Images in digital display advertising

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Xinwei Zhang; [2022]
    Keywords : Marketing Communication; Digital display advertising; Human images; Social media influencers; AIDA model; TPB model; Purchase intention; Social Sciences;

    Abstract : With the number of digital display advertisements increasing, consumers have become accustomed to ignoring or skipping internet ads. Previous research has investigated the use of different types of human images (like celebrities and social media influencers) in advertising to improve advertising effectiveness. READ MORE