Essays about: "porter five force case"

Found 2 essays containing the words porter five force case.

  1. 1. Analysis of the Remote Access Market in North America

    University essay from Blekinge Tekniska Högskola/Sektionen för Management (MAM)

    Author : Mikael Björk; Dominique Blanc; [2012]
    Keywords : företagsekonomi; business administration - marketing; business administration - international business; remote access; market analysis; five forces framework; blue ocean strategy; market;

    Abstract : How can a small European technology company make it to the giant North American market? This thesis deals with how a new entrant with disruptive technologies and products in the remote access automation market could enter and develop a business in North America where this market barely exists. To address this problem, we have analyzed if the Porter Five Force framework together with the Blue Ocean concept is a viable approach to evaluate a company’s competitive edge, and what strategy to apply for a company with disruptive products. READ MORE

  3. 2. Contactless Mobile Payments entering Europe : The contactless mobile payment ecosystem and potential on the European market

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : Emelie Andrén Meiton; Marie Lagström; [2011]
    Keywords : Contactless mobile payments; near field communication NFC ; mobile payment ecosystem; payment ecosystem; Google; Android;

    Abstract : AbstractContactless mobile payments are a payment method done with a mobile phone and a contactless technology. Instead of paying with cash, a payment card or a cheque, a user can tap its mobile phone onto a terminal to pay.Across the globe, several markets have been embracing the need for new payment methods. READ MORE