Essays about: "positioning approach to strategy"

Showing result 1 - 5 of 32 essays containing the words positioning approach to strategy.

  1. 1. Radiotherapy treatment strategy for prostate cancer with lymph node involvement

    University essay from Umeå universitet/Institutionen för fysik

    Author : Amanda Östensson; [2023]
    Keywords : Radiotherapy; prostate cancer; lymph node; gold fiducial marker; multiple target;

    Abstract : Radiotherapy is a common and useful method for treating prostate cancer, often using gold fiducial markers in the prostate as guidance. However, when there is a high risk of lymph node involvement, the independent motion of volumes causes complications in patient positioning since there is a choice between position against the gold fiducial markers or the bone anatomy. READ MORE

  3. 2. Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies

    University essay from Lunds universitet/Produktionsekonomi

    Author : Douglas Wilsby; Knut Winström; [2023]
    Keywords : FinTech; competition; competitive strategy; digitalisation; technology; Open Banking; Strategy; Business model; Digital.; Technology and Engineering;

    Abstract : Titel: Financial Technology's effect on the Swedish banking Industry - A study on competition and competitive strategies Authors: Douglas Wilsby, Industrial Engineering 2018, LTH; Knut Winström, Mechanical Engineering 2018, LTH Supervisor: Ingela Elofsson, Division of Production Management at Faculty of Engineering LTH Background: The rapid advancement of technology has the potential to disrupt established industries, including the banking sector. Companies that fail to adapt to technological shifts risk losing their competitive advantage and face challenges. READ MORE

  4. 3. The Underdog Brand Position

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
    Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

    Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

  5. 4. Graffiti and street art in mobile landscapes

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Saga Li Ståhlberg; [2022]
    Keywords : Stockholm; everyday landscapes; visuality; graffiti; street art; mobility; sedantarist metaphysics; nomadic metaphysics;

    Abstract : Drawing from de Certeau (1984), in this thesis I investigate graffiti and street art as part of the everyday visual landscapes. The city of Stockholm has gone from zero tolerance towards all forms of street art to now including the art form as a strategy for creating a so-called attractive city. READ MORE

  6. 5. Cultural heritage and branding of family firms in the French wine industry : A case of Burgundian wineries

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Jeanne Duranton; Emilie Theau Laurent Sery; [2020]
    Keywords : Family Businesses; Wine industry; Branding; Brand Identity; Wine; Marketing; Branding;

    Abstract : Background: The wine industry is often linked to family business, due to the tradition of some long-standing family winery. Scholars agree that, the family elements are a factor of success in this industry. A reason for this success can be found in the branding of wineries. READ MORE