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Found 4 essays matching the above criteria.

1. 1. eCRM features and customer loyalty : A qualitative study within the video streaming industry

   University essay from Umeå universitet/Företagsekonomi

   Author : Millie Karphammar; Jennifer Brettschneider; [2021]
   Keywords : eCRM; CRM; customer loyalty; video streaming industry;

   Abstract : The video streaming industry has grown at a rapid speed during the past decade and has becomea trending topic in regard to technological advancements. Nowadays, there are manycompetitors in the market, and it is getting harder to stand out from the competition. READ MORE

3. 2. The real [estate] customer experience journey

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tobias Ehrs; Hampus Lindfors; [2018]
   Keywords : Customer experience; customer experience journey; customer experience management; real estate; complex durable goods; millennials; Business and Economics;

   Abstract : Title: The real [estate] customer experience journey - a study of customer experience journeys within the Swedish real estate industry Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Hampus Lindfors & Tobias Hansson Ehrs Seminar date: 2018-06-04 Keywords: Customer experience, customer experience journey, customer experience management, real estate, complex durable goods, millennials. Purpose: The purpose of this study is to analyze how millennials perceive the customer experience journey of purchasing newly built apartments, and also to suggest appropriate ways to innovate and improve the customer experience journey within the real estate sector. READ MORE

4. 3. "WOW. FOR VOLVO" : cognition and affect combining forces to measure the immeasurable

   University essay from Institutionen för datavetenskap

   Author : Philip Wockatz; [2009]
   Keywords : wow effect; satisfaction; cognition; affect; total experience; consumer; consumption; postpurchase; prepurchase; delighted terrible scale; expectancy disconfirmation model; five-factor model; NEO-FFI; PANAS; the Positive and Negative Affect Schedule; Volvo; the Volvo Car Corporation; consumption-based emotions; LOV2;

   Abstract : How can an experience have such an impact that it can be described with the words “wow effect”? Though not a scientific term, it is often used vividly in the business world as an aspirational goal. The purpose of this thesis was to explore the structure behind positive experiences that lead to a so-called “wow effect” by combining cognitive theories and consumption-based emotion theories to create a method for assessing satisfaction in postpurchase experience. READ MORE

5. 4. Consumer Trust in E-Commerce : An Analysis of Means Communicating Trustworthiness from a Buying Transaction Life Cycle Perspective

   University essay from Institutionen för kommunikation och information

   Author : Carsten Schultz; [2004]
   Keywords : Trust E-Commerce Trustworthiness Means Transaction;

   Abstract : Trust is a major challenge to the consumer acceptance of e-commerce: the lack of trust is an important reason for the hesitant growth in e-commerce and for the reluctance of consumers to engage in online buying transaction. Communicating trustworthiness is therefore a major challenge companies encounter. READ MORE