Essays about: "pr planning"
Showing result 6 - 6 of 6 essays containing the words pr planning.
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6. EU Airline Industry: Low Cost Carriers vs. Incumbents
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The airline industry is undergoing hard time after the deregulation. Incumbents are facing increased competition from the new entrants- low cost airlines and try to keep their market share, which is mainly composed of business travelers to themselves. READ MORE