Essays about: "price adaptation"

Showing result 21 - 25 of 37 essays containing the words price adaptation.

1. 21. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

   University essay from Företagsekonomiska institutionen

   Author : Teresa Correia; Patrik Mårdh; [2013]
   Keywords : Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

   Abstract : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. READ MORE

3. 22. Reaching the Mass Market of the Base of the Pyramid : Using the five A’s concept

   University essay from Institutionen för marknadsföring (MF)

   Author : William Jarhult; Sylvia Kamande; [2013]
   Keywords : Base of the Pyramid; Awareness; Affordability; Accessibility; Availability; Acceptability; Need; Segment; Market; Price; Innovative communication channels; Partnerships; local entrepreneurs; collaboration; distribution; product adaptation;

   Abstract : The purpose of this study was to investigate how organizations have entered the Base of the Pyramid market segment using the five concept of; awareness, affordability, accessibility, availability and acceptability. The authors believed that the A concepts needed to be further tested as the model of entry into the BOP market segment. READ MORE

4. 23. Fatal Policy or Market Adaptation?

   University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

   Author : Erik Lundell; Erik Gunnarsson; [2013]
   Keywords : Petrol Station; Policy Effect; Difference in Difference; Structural Rationalization;

   Abstract : This thesis investigates the effects of the implementation of a new policy requiring petrol stations in Sweden to include an alternative fuel in their product range. We extend the research to investigate the negative consumer effects following the law, namely effects on fuel price and fuel sales volume. READ MORE

5. 24. Optimization of agricultural production under climate change up to 2050 in Pelagonia region

   University essay from SLU/Dept. of Economics

   Author : Daniela Buzarovska; [2012]
   Keywords : optimization of agricultural production; climate change; irrigation strategies; linear programming; adaptation measures;

   Abstract : This study aims to illustrate the variation in crop area in Pelagonia region in 2050 due to increased irrigation requirements of crops. The allocation of the crop area depends on the net return per unit of crop area. On the other side, the net return is strongly related to the irrigation water requirements. READ MORE

6. 25. Challenges and Market Entry Strategies : a Study of Scandinavian Companies in Japan

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Therese Palmquist; [2012]
   Keywords : Entry barriers; Market entry strategy; Entry mode; Eclectic theory; OLI framework; Marketing mix; Standardization adaptation; Performance; Japan; Scandinavia ;

   Abstract : Japan, being the third largest market in the world with a population that is well educated and has a high buying power, is one of the most interesting markets for internationally active companies. However, old and recent studies show the same result; the Japanese market is also one of the most difficult to enter. READ MORE