Essays about: "pricing decision case"

Showing result 21 - 25 of 32 essays containing the words pricing decision case.

  1. 21. Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery

    University essay from SLU/Dept. of Economics

    Author : Axel Andersson; Ulrik Granath; [2012]
    Keywords : brand equity; brand image; brand loyalty; Hedonic pricing;

    Abstract : High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. READ MORE

  3. 22. Pricing as an Organizational Process - A case study on organizational characteristics affecting the pricing process

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Felix Ahl; Asim Khandker; [2012]
    Keywords : Pricing Process; Pricing Strategy; Organizational Structure; Decision-making;

    Abstract : For a long time there has been a gap between the performed research and what companies experience with respect to pricing processes. Currently, there is no extensive research in the subject; still many companies are working with the problem, both directly and indirectly. READ MORE

  4. 23. Decision Process of Financial Analysts - A case study on ABB

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Karl Rogbrant; Jens Söndergaard; [2011-06-27]
    Keywords : Financial analyst; Risk; Information asymmetry; Psychological biases;

    Abstract : Price targets have for a long time been subjects of discussions. Private investors as well as professional investors around the world base their investment decision on financial analysts‟ reports. Recent reports indicate that analysts are not pricing assets very well and differences between recommendations are significant. READ MORE

  5. 24. Effects of IT Infrastructure services on business process implementation-Focus on small and medium enterprises in emerging markets

    University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

    Author : Ganapathy Subramaniam Nerur Radhakrishnan; [2011]
    Keywords : requirement analysis; cloud computing; developing markets; it services outsourcing; decision support; multiple criteria decision making; business process reengineering; it infrastructure; it strategy;

    Abstract : An organization’s information technology (IT) infrastructure capability is increasinglyrealized as a critical part to business effectiveness and efficiency. IT infrastructure servicesare particularly important for organizations looking to deploy business processes indeveloping markets. READ MORE

  6. 25. Swedish High-End Apparel Online

    University essay from Företagsekonomiska institutionen

    Author : Christoffer Hansson; Thomas Grabe; Karolina Thomander; [2010]
    Keywords : e-commerce; multi channel distribution; apparel industry; online distribution;

    Abstract : The study aims to through a qualitative case study describe how six Swedish high-end apparel companies attributed as part of “the Swedish fashion wonder” with online distribution have been affected by six chosen factors. The six factors presented are extracted from previous studies and consist of customer relationships, intermediary relationships, pricing, costs and revenue, competitors and impact on the brand. READ MORE