Essays about: "Ulrik Granath"

Found 2 essays containing the words Ulrik Granath.

  1. 1. Brand equity in the industrial purchase decision : a case study of the Swedish market for agricultural machinery

    University essay from SLU/Dept. of Economics

    Author : Axel Andersson; Ulrik Granath; [2012]
    Keywords : brand equity; brand image; brand loyalty; Hedonic pricing;

    Abstract : High brand equity is a great asset for companies that operate their business in a free and competitive market. Brand equity can arise from both product-related and non-product related attributes and may be viewed from many different perspectives. READ MORE

  3. 2. Bankernas bedömning av lantbrukskrediter : en jämförelse mellan olika branscher

    University essay from SLU/Dept. of Economics

    Author : Ulrik Granath; Gustaf Jansson; [2010]
    Keywords : kreditgivning; säkerheter; fast egendom;

    Abstract : The agricultural sector has historically seen stable prices and a relatively constant demand for its products. Companies within the sector have generally had few loans and large sums of money tied in assets. The profitability of the companies has on the other hand been low. READ MORE