Essays about: "product mix strategies"

Showing result 1 - 5 of 47 essays containing the words product mix strategies.

  1. 1. Defend or attack: when do companies’ strategies employ aggressive or defensive tactics when faced with digital transformation in banking : A two nation comparison between the Swedish and the South African bank environment

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Anmol Mehta; Brandon Liu; [2023]
    Keywords : Digital transformation; Banking; Innovation; strategic path; digital strategy; culture; Digital omvandling; bankverksamhet; innovation; strategisk väg; digital strategi; kultur;

    Abstract : In today's fast-paced and technology-driven society, the banking industry is undergoing a big change in digital transformation. Therefore, the purpose of this thesis is to investigate the reason behind the differences in digital banking product development between South Africa and Sweden, and what reasons there are behind the differences in the two environments. READ MORE

  3. 2. Could Pricing Strategies in Different Regions Create a Sense of Division? : A Qualitative Study in the Pursuit of Scrutinizing European Individuals' Views on Penetration Pricing, Price Skimming, and Prestige Pricing Pertaining to a New Sugar-Sweetened Beverage

    University essay from Umeå universitet/Handelshögskolan vid Umeå universitet (USBE)

    Author : Zoltán János Tóth; [2023]
    Keywords : penetration pricing; price skimming; prestige pricing; the economic theory of buyer behaviour; pricing in marketing; marketing;

    Abstract : Background: To many customers, prices are mundane; however, marketers engage in casuistry to purport their product as superior to others by enticing prices. Prices are the most susceptible variable in the Marketing Mix. READ MORE

  4. 3. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Nilsson; Anton Gunnarsson; [2023]
    Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

    Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

  5. 4. Lifecycle Assessment of a Lithium-ion Battery Storage System for Frequency Regulation in a Real-World Application

    University essay from

    Author : Samuel Sulemanu; [2023]
    Keywords : Frequency Containment Reserve - Disturbance FCR-D ; Frequency Regulation; Life Cycle Assessment LCA ; Lithium-ion Battery; Simapro; Renewable Energy; Solar PV; Wind; Energy; Climate Change;

    Abstract : Integrating more renewable energy sources into the grid has caused increased instability due to the intermittency of renewable energy sources. Hence, the need for grid balancing strategies such as frequency regulation has intensified. READ MORE

  6. 5. Investigating the Formulation and Implementation of Strategy Through Project Selection in the Swedish Process Industry

    University essay from Blekinge Tekniska Högskola

    Author : Lars Hanses; Albin Tärnåsen; [2023]
    Keywords : Strategy implementation; strategy formulation; project selection; process industry;

    Abstract : Corporate strategies have a low success rate and strategic objectives are frequently not met. To gain insight into this phenomenon, this research explores the process of generating and implementing strategy through CAPEX projects within the mature Swedish process industry. READ MORE