Essays about: "promotion business market"

Showing result 11 - 15 of 47 essays containing the words promotion business market.

  1. 11. The impact of product promotion on customer loyalty: A quantitative study on Zara

    University essay from Umeå universitet/Företagsekonomi

    Author : Anh Quang Bui; Víctor Muñoz Martinez; [2019]
    Keywords : Customer Loyalty; Product Promotion;

    Abstract : We are living in a competitive business world, on which every company strives to have a better and more significant share of the market. Long term customer relationship is essential in order to reach that success. READ MORE

  3. 12. Family business branding in Romania: A matter of identity, image, and reputation

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Adrian Motoc; Andrei Mihai Gitman; [2019]
    Keywords : Family Business Branding; Identity; Image; Reputation; Romania.;

    Abstract : Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. READ MORE

  4. 13. The Impact of Promotions on Store Visits: A Counterfactual Approach

    University essay from Lunds universitet/Statistiska institutionen

    Author : Joel Persson; [2018]
    Keywords : Promotion; potential outcomes; counterfactual analysis; treatment effects; panel data econometrics; spatio-temporal; Mathematics and Statistics; Business and Economics;

    Abstract : This thesis empirically quantifies the impact of promotions on store visits in the Swedish grocery retailing sector with nationally representative panel data on household purchases of ground coffee. Using the potential outcomes framework, the impact is calculated as the difference between outcomes with promotion and their counterfactuals estimated with two regression models. READ MORE

  5. 14. Objective Analysis and Development Forecast of Vertical B2B2C E-commerce Mode

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Yuan qu; [2018]
    Keywords : E-commerce model; Vertical B2B2C e-commerce; Objective analysis; Development forecast;

    Abstract : Research background - with the popularity of the Internet and the upgrading of electronic equipment, the e-commerce mode has gained an advantageous position in the contest with the traditional business mode. E-commerce has become a necessary way for enterprises to expand the market. READ MORE

  6. 15. Cost Management in the New Product Introduction Process of TruPrint 1000; A case-study of TRUMPF Maskin AB and its costs of Introducing New Additive Manufacturing Systems to the Swedish Market

    University essay from Göteborgs universitet/Graduate School

    Author : Odia Okhiria; [2017-09-15]
    Keywords : ;

    Abstract : The current trend within the manufacturing industry is increased digitalization, automation, and customization, known as Industry 4.0 or the Fourth Industrial Revolution. Additive Manufacturing (AM), also known as 3D printing (3DP) can be considered as one spark of Industry 4.0. READ MORE