Essays about: "promotion business market"

Showing result 16 - 20 of 47 essays containing the words promotion business market.

  1. 16. How firms can reduce the risks with fixed price contracts

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alexander Aniol; [2017]
    Keywords : ;

    Abstract : Firms have had difficulties in dealing with the risks that occur when providing fixed price contracts (FP) for both small – scale and large – scale projects to involved customers. This is general for the most companies surveying customers with the development for a product or service in the IT – industry. READ MORE

  3. 17. Take time to make time : What to consider when managing multi-channel sales systems with the objective to increase sales efficiency

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : RAGNAR ALM; RUDY KYRÖNLAHTI; [2016]
    Keywords : multi-channel sales system; multi-channel management; multi-channel customer;

    Abstract : Traditional sales systems have been disrupted by technological developments. In order to  adapt, companies are changing the way they interact with their customers in business-to-business markets. In the last three decades, multi-channel strategies have spurred the proliferation of different sales channels and new ways of managing sales systems. READ MORE

  4. 18. The effects of digitization on the music industry – From the viewpoint of music creators and independent record labels in Sweden

    University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

    Author : Christina Primschitz; [2016]
    Keywords : digitization; music; music industry; artists; independent record labels; music streaming; digital technologies; disruption; Sweden;

    Abstract : Digitaliseringen, uppkomsten och den ökade populariteten av on-demand musikstreamingtjänster har förändrat musikbranschen i snabb takt. Tidigare studier visar att digitaliseringen har påverkat sättet hur media skapas, publiceras, distribueras och konsumeras. READ MORE

  5. 19. Internationalizing a young Spanish winery: Theoretical and empirical frameworks for a successful marketing analysis : Case Study, Winery “Bodegas Ribera de Pelazas”

    University essay from KTH/Entreprenörskap och Innovation

    Author : Miguel Jesús Alija Fuertes; [2016]
    Keywords : Wine; Marketing strategies; Winery; Wine Market; Internationalization; Consumer Behavior; Purchasing Decision;

    Abstract : Few different goods or beverages are as particular as wine in History of humanity, even being the main symbol of luxury and status from days of Rome. Its particular intoxicating effects together its complex and long-term elaboration makes wine one of the biggest attractions for food and beverages lovers. READ MORE

  6. 20. Store image perceptions

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Wikström Linus; [2015]
    Keywords : Store image; Customer satisfaction; Store Loyalty; Perception; Retail mix;

    Abstract : Abstract Background The food retail business is characterized by fierce competition between a few large actors and low switching costs for consumers due to the similar offerings of the stores. In an oligopolistic market struc- ture like this it is critical for stores to create a loyal customer base in order to gain a competitive advantage. READ MORE