Essays about: "promotion business market"

Showing result 21 - 25 of 47 essays containing the words promotion business market.

  1. 21. Examining the differences in entrepreneurial networking across European Union

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Martyna Ozaist; Andrea Cygarnik; [2015]
    Keywords : Business networking; internationalization of business network; networking motivations; trust building; network type preferences; network contextualism and universalism;

    Abstract : ABSTRACT Aim of the study: This study aims to contribute to the existing knowledge on similarities and differences of networking styles across Europe and support either network contextualists or universalists with new empirical knowledge. Method used: A multiple case study was used in this paper. READ MORE

  3. 22. Key Success Factors behind Mobile Games : A Business Model for the Chinese mobile game market

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Zhao Yue Wen; [2015]
    Keywords : business model; mobile game; key success factor;

    Abstract : The research question is formulated as “what are the key success factors making a mobile game become a big success in China? ” to view the key success factors behind new launched mobile games and how company’s business model and marketing strategy that bring them into and help them succeed in the China market.   A qualitative method with the deductive approach has been using in this paper to be able to answer and interpret the studied questions. READ MORE

  4. 23. The coordination of E-commerce and Logistics : A case study of Amazon.com  

    University essay from Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

    Author : Ruoxi Fan; Yingli Li; [2014]
    Keywords : E-commerce; Logistics; Coordination Development; China; Amazon.;

    Abstract : With the further promotion and application of e-commerce, logistics is becoming necessary. Logistics and the importance of e-commerce are more and more getting people’s attention, but what is the relationship between e-commerce and logistics still needs to be explored. READ MORE

  5. 24. Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market

    University essay from Företagsekonomiska institutionen

    Author : Teresa Correia; Patrik Mårdh; [2013]
    Keywords : Marketing Mix Strategy; Bottom of the Pyramid BOP ; Brazilian Market; Telecom Industry;

    Abstract : Prahalad has started a debate in the last decade regarding the opportunities of doing business towards the low-income consumers of emerging markets, which he called Bottom of the Pyramid (BOP) markets. The purpose of this study is to investigate how companies adapt their marketing mix strategies in order to target this type of market. READ MORE

  6. 25. Cash-back Websites : An empirical study of factors influencing customer loyalty

    University essay from Företagsekonomiska institutionen

    Author : Jianzhi Zhou; Chanida Kasikitvorakul; [2013]
    Keywords : affiliate marketing; customer loyalty in e-commerce; customer perceived value; customer satisfaction; cash-back websites in China;

    Abstract : Customer loyalty is an important issue for the success and sustainability of an online business. Moreover, the concept of affiliate marketing online business has become well-known among online shoppers in the past several years. READ MORE