Essays about: "qualitative versus qualitative"

Showing result 1 - 5 of 189 essays containing the words qualitative versus qualitative.

1. 1. A New Landscape for Management Control: Managers Reaching a Balance of Remote Work in a Post-Pandemic Era

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Johannes Akkaya; Oscar Jebsen Setterberg; [2023-06-27]
   Keywords : Remote work; COVID-19; Enabling versus Coercive; Trust; Productivity; Post-Pandemic; Management Control; Managers;

   Abstract : In recent years organisations have faced the COVID-19 pandemic, which entailed extensive restrictions and lockdowns around the world. The new challenges have created new patterns for organisations to work after the pandemic and remote work has been implemented. The overall usage of remote work is applied to various extents in organisations. READ MORE

3. 2. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
   Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

   Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

4. 3. How sustainable are sustainable enterprises? Examining sustainability and economic value trade-offs in a Danish coffee company

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Dominik Mazur; Linnea Partelow; [2023]
   Keywords : sustainable enterprise; entrepreneurship; trade-offs; sustainability; triple bottom line; coffee roastery; Business and Economics;

   Abstract : Starting a sustainable business is challenging because growth decisions need to balance sustainability impact and economic feasibility. This thesis seeks to examine what trade-offs sustainable enterprises face and how they balance decision making when faced with these dual logics. READ MORE

5. 4. The Authenticity Imperative - Towards Building Long-Term Relationships with Social Media Influencers in the Digital Age

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Alexandra Nuria Kunert; [2023]
   Keywords : social media influencer; influencer relations; authenticity; relationship management; strategic communication; Social Sciences;

   Abstract : Capturing how organizations build and maintain long-term and mutual beneficial relationships with influencers is an urgent quest by both, communication practitioners and scholars. In the ever-evolving context of digitalization, navigating influencer communication remains to be a major challenge, as the concept of an authentic partnership is constantly adapting in the fast-paced social media realm. READ MORE

6. 5. Assessment of servitization capabilities in the manufacturing industry from a maturity perspective

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Isak Wallin; [2023]
   Keywords : Servitization; Capabilities; Product-service system; PSS; Assessment framework; Manufacturing industry; Service innovation; Maturity analysis; Exploratory study; Cross-case analysis; Case study; Qualitative; Eisenhardt’s method; Tjänstefiering; Förmågor; Product-tjänste system; PSS; Bedömningsverktyg; Tillverkningsindustri; Tjänsteinnovation; Mognadsanalys; Explorativ studie; korsanalys; Fallstudier; Kvalitativ; Eisenhardt’s metod;

   Abstract : Investigating servitization capabilities in the manufacturing industry, through a maturity profile analysis. The purpose is to increase understanding of the relationship between capabilities and the contingency revolving maturity through an exploratory study that seeks to increase the knowledge of shared and divergent capabilities through cross-case analysis of organization incumbent to different maturity stages of servitization. READ MORE