Essays about: "recent trends in information technology in marketing"

Found 3 essays containing the words recent trends in information technology in marketing.

  1. 1. Need of the Market Information in the B2B Packaging Industry - Insights into the Milk Formula Market in the Asia-Pacific Region at A&R Carton AB

    University essay from Lunds universitet/Förpackningslogistik

    Author : Hoyeon Park; [2013]
    Keywords : business-to-business; Packaging industry; milk formula packaging; Asia-Pacific; Business and Economics; Social Sciences; Technology and Engineering;

    Abstract : As the ultimate demand of packaging is derived from the end- consumer, the packaging industry needs to have comprehensive end-user market knowledge to acquire new customers. The importance of the market information is further emphasized when the potential customer is in the unfamiliar geographical region. READ MORE

  2. 2. Cloud computing : A step to the future of IT

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Laurentiu Borza; [2010]
    Keywords : Cloud Computing; The Cloud; SaaS; PaaS; Software as a Service; Platform as a Service; Software; Innovation; Diffusion; Marketing;

    Abstract : The aim of our research paper is to depict and analyze the new trends and changes happening in the Information Technology industry during the recent years, that are most likely to have a long-lasting impact on how the usage of software technology is evolving. The overall trend that we are noticing in this market is about shifting more and more software applications from local computers to online networks generally known as The Cloud (the concept itself is named Cloud Computing). READ MORE

  3. 3. Competitor's marketing : How banks acquire and react to knowledge about their competitor's marketing.

    University essay from IHH, Företagsekonomi

    Author : Rodrigo Puelma; Annika Persson; [2008]
    Keywords : bank industry; competitive intelligence; competitor analysis;

    Abstract : Abstract   Introduction The way banks compete has changed dramatically during recent years, mostly because of international trends such as advances in information technology, globalisation and deregulations. This has made competition harsher meaning that survival and success requires knowledge about the competitors and understanding about the way they act and react. READ MORE