Essays about: "relationship between customer satisfaction and loyalty"

Showing result 1 - 5 of 40 essays containing the words relationship between customer satisfaction and loyalty.

1. 1. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

3. 2. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
   Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

   Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

4. 3. Permission-based Email Marketing for Customer Engagement : A qualitative study on how email marketing and relational factors influence consumers' non-purchase behaviors

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Mannelqvist; Isak Mårtensson; [2022]
   Keywords : Relationship Marketing; Online Relationship Marketing; Email Marketing; Permission-based Email Marketing; Personalized Email Marketing; Customer Engagement; Non-Purchase Behaviors;

   Abstract : Email marketing is not a new concept within marketing, it has been used by companies as a cost-effective way to incentives purchases for decades. However, during the past few years, there was a shift in the way email can be used. READ MORE

5. 4. How do SMEs in Sweden use digitalization to strengthen their relationship with customers?

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Huaying Wang; Annmarie Okalebo; [2022]
   Keywords : Digitalization; Customer Relationship Management; Trust; Satisfaction; Loyalty;

   Abstract : Purpose This paper aims to explore how digitalization affects Swedish SMEs' relationship with the customers to increase satisfaction, trust, and loyalty of the customers. Literature review The literature review gives a thorough account of the theoretical concepts and contributes to the analysis. READ MORE

6. 5. The Key Value Components of a Customer Value Proposition for Free-Floating Car Sharing Services in the Nordics

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elliot Strand; Viktor Sandell; [2021]
   Keywords : Car Sharing; Free-Floating; Customer Value Proposition CVP ; Perceived Value; Satisfaction; Trust; Loyalty;

   Abstract : A well-crafted, locally adapted customer value proposition (CVP) can aid businesses in attaining loyal customers. The main purpose of this research is to determine the key value components that should be considered for the development of a CVP, for free-floating car sharing services in the Nordic region. READ MORE