Essays about: "research thesis in CRM"

Showing result 11 - 15 of 71 essays containing the words research thesis in CRM.

1. 11. RETAIL IS DETAIL : Customers’ Attraction to Physical Retail Stores Within Consumer Electronics

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Tina Mohammadi; [2020]
   Keywords : Customer Experience; Customer relationship; E-commerce; Customer service; Physical stores; Retail industry; Consumer electronics; Elgiganten; CRM;

   Abstract : Most companies' desire is to create customer relationships and the working methods have changed as a result of the increased e-commerce. Because of digitalization, the retailing field has changed dramatically. Consequently, physical stores are facing competition from online companies. READ MORE

3. 12. Digitalization in The Banking Industry : Adapting to The Crisis

   University essay from Umeå universitet/Företagsekonomi

   Author : Sebastian Palmquist; [2020]
   Keywords : Banking; Fintech; Digitalization; Elderly; Adaptation;

   Abstract : Research problemThe world is currently undergoing one of the most substantial crises of the past century, causing disruption both socially and economically. The effect on the Swedish inhabitants has been impactful, especially for elders, who are crippled in the ability to complete necessary tasks including private banking. READ MORE

4. 13. Customer Relationship Management and Automated Technologies : A qualitative study on chatbots’ capacity to create customer engagement

   University essay from Umeå universitet/Företagsekonomi

   Author : Paul Edlund; Axel Holmner Härgestam; [2020]
   Keywords : CRM; chatbots; customer relationship management; marketing; digital marketing; chatbot; sCRM; social media; automated technologies; customer engagement; automation; customer engagement cycle; sweden;

   Abstract : The digital age has brought many new technologies that are disrupting the way that companies interact with customers. Automated technologies are one aspect of technological development in recent days, and it has changed how regular business operations are performed. Chatbots, for instance, has changed the way that customers interact with companies. READ MORE

5. 14. Directing Customer Social Identity Through Influencer Marketing and Brand Co-creationActivities : A NA-KD Case Study

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Sylvie DellaBruna; Beata Edlund; [2020]
   Keywords : Influencer Marketing; Brand Co-Creation; Brand Communities; Brand-Self Connection; Brand Experience;

   Abstract : Background: Today, for firms to engage with customers, it takes more than traditional advertisements, enticing prices and celebrity endorsements. Customers now rely on and expect to become an active rather than passive participant in the firm’s branding and marketing activities. READ MORE

6. 15. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Felicia Ståhl; Nellie Jakobsson; [2019]
   Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

   Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE