Essays about: "research thesis in CRM"

Showing result 21 - 25 of 71 essays containing the words research thesis in CRM.

1. 21. Knowing Your Customer - The Versatility of CRM in Modern Banking : A case study of niche banks in Sweden

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Fredrik Schmiterlöw; Hampus Renfors; Filip Åberg; [2017]
   Keywords : Customer Relationship Management; Loyalty; Multichannel; Omni channel; Banks; Customer Relations;

   Abstract : Niche banks emerged from deregulation of the financial market and from the increasing distrust of the established banking oligopoly in Sweden. From its establishment, niche banks narrowed their scope and targeted certain profitable segments of the banking market. READ MORE

3. 22. Transitioning​ to​ a new​ Customer​ Relationship​ Management​ ​System: Challenges​ and​ ​Recommendations

   University essay from Malmö högskola/Fakulteten för teknik och samhälle (TS)

   Author : Per Hansson; Anton Persson; [2017]
   Keywords : CRM; Customer Relationship Management; Change Management; CRM Challenges; CRM Success Factors; CRM Needs; Change Management Objectives; Change Management Value; Customer Relationship Management Implementation; Customer Relationship Management Systems; CRM Efficiency; CRM Case Study;

   Abstract : Abstrakt (Svenska) - Vikten av att ha effektiv hantering av kundrelationer (CRM) inom företag väger mycket, för att på ett lyckat sätt öka förståelsen och samarbeten med kunder. Företag ändrar eller uppdaterar sina CRM system för att kunna öka arbetseffektiviteten. READ MORE

4. 23. Is Electronic Customer Relationship Management for Luxury Brands? : Case study of the fashion luxury industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Patricia Kejmar; Jennifer Stefansson; [2017]
   Keywords : ;

   Abstract : Luxury brands are motivated by their long-term vision, where the establishment of relationships with high-net worth customers is essential. Further supported by the fact that it may cost them as much as five times more to acquire new customers than retaining existing new ones. READ MORE

5. 24. CRM systems management and use : From retail stores perspective

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Broman; Patricia Lundin; [2017]
   Keywords : CRM systems; Customer Relationship Management systems; Retail market; Store level; customer relationships;

   Abstract : The purpose of this thesis is to explore how stores in the retail sector and in business to consumers´ relations, are engaged in the CRM systems use and management. The purpose is also to see if the information that is gathered by the headquarters is transferred down to the stores. READ MORE

6. 25. Does electronic customer relationship management affect customer satisfaction and trust?

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Hoang Chau Lam; Qiuyun Li; [2017]
   Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

   Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE