Essays about: "role of IMC"

Found 4 essays containing the words role of IMC.

  1. 1. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
    Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

    Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE

  3. 2. The Social Benefit of introducing individual metering and charging of heating and hot water in rental apartments

    University essay from KTH/Fastigheter och byggande

    Author : Viktor Pettersson; [2013]
    Keywords : Social Benefit; IMC; Samhällsnytta; IMD;

    Abstract : Syftet med examensarbetet är att skapa förståelse kring effekterna av ett införande av individuell mätning och debitering (IMD) av värme och/eller varmvatten i hyresrätter i Sverige ur ett bredare perspektiv samt att visa på dess samhällsekonomiska nyttor. Med utgångspunkt i en given lägenhetstyp, med antagna initiala förbrukningar av värme och varmvatten samt en given teknisk standard för huset, utfördes en så kallad Cost-Benefit analys för att komma fram hur ett införande av IMD påverkar samhället ekonomiskt. READ MORE

  4. 3. Indirect Management Consulting : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Fredrik Skålén; [2007]
    Keywords : Management consulting; change management; e-learning; operations management; consultancy; work organization;

    Abstract : Indirect Management Consulting (IMC) is a new concept within organizational change management consulting. The basic principle is to make the client more active in the change effort compared to conventional management consulting where the consultant actively drives the change. READ MORE

  5. 4. The Role of PR : In the Introduction Stage of a New Brand

    University essay from IHH, Företagsekonomi

    Author : Daniel Axelsson; Henrik Nordberg; [2005]
    Keywords : public relations; advertising; brand; marketing; IMC;

    Abstract : Abstract The reality of today is that companies are spending more and more money on commercial spots. The “highlight” of the year is Super Bowl, where a 30-second ad costs more than $2 million to run. Advertising agencies are using their role as communicators by competing with each other with no interest in the product. READ MORE