Essays about: "role of sales promotion"

Showing result 1 - 5 of 6 essays containing the words role of sales promotion.

  1. 1. “If everyone knew, no one would buy Fast Fashion.” : A study on how Swedish Slow Fashion companies promote themselves in order to sustain a competitive advantage.

    University essay from

    Author : Martina Jonsson; Martin Solaja; [2019]
    Keywords : Slow Fashion; Fast Fashion; Competitive Advantage; Promotion Strategy; Green Demarketing; Fashion Promotion; Motivational Factors.;

    Abstract : Background: The globalisation of the fashion industry has allowed competition to increase and speed up the production. This has influenced supply chains to give up on ethical factors in order to push sales of cheap, Fast Fashion. READ MORE

  3. 2. Examining the differences in entrepreneurial networking across European Union

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Martyna Ozaist; Andrea Cygarnik; [2015]
    Keywords : Business networking; internationalization of business network; networking motivations; trust building; network type preferences; network contextualism and universalism;

    Abstract : ABSTRACT Aim of the study: This study aims to contribute to the existing knowledge on similarities and differences of networking styles across Europe and support either network contextualists or universalists with new empirical knowledge. Method used: A multiple case study was used in this paper. READ MORE

  4. 3. NGO’s role in a public-private partnership : assessment of environmental educational efforts on short term

    University essay from SLU/Dept. of Economics

    Author : Wictoria Bondesson; [2014]
    Keywords : CSR; education; evaluation; food retail; ICA; KRAV; organic; promotion; PPP; shared value;

    Abstract : Business is changing and so are society’s expectations. Companies are expected to take responsibility for their trade and the context they are operating in, by looking at socially, economically and environmentally aspects. Many companies handle it by implementing corporate social responsibility (CSR) to their line of action. READ MORE

  5. 4. Online Discount Coupon Promotions & Repurchasing Behaviors : The Groupon Case

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Yulia Lvovskaya; Sheena Tan; Chloé Zhong; [2012]
    Keywords : Online discount coupons; promotional tool; repurchasing; transactional customer; Groupon; discounted prices;

    Abstract : In recent years, online discount coupons provided through deal-of-the-day websites have grownrapidly. Perceived as a positive opportunity for local merchants to promote themselves in themarket, a mutual exchange occurs as consumers are able to simultaneously benefit from promotionsand discounts on services and products. READ MORE

  6. 5. Building international brand through promotional Strategy: A case study of MEC: Active Engagement in Bangladesh.

    University essay from Institutionen för teknik och samhälle

    Author : Md. Kamrul Hasan; Rabia Khan; [2011]
    Keywords : Brand; Branding; Brand equity; Brand identity; international branding; Brand building tools; promotion; advertising; digital media; corporate brand; umbrella brand;

    Abstract : Background: The brand embodied a set of values and attributes which were appropriate, which stimulated consumer interest, which distinguished brand from others and created a unique piece of property for its owners. From marketing point of view, brands are the means that consumers use to distinguish products and services based on essential and non-essential attributes and they are a source of business’s differential advantage. READ MORE