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Found 3 essays matching the above criteria.

  1. 1. The Influence of Social Media Content on Youth Tourism: Can Culture Play a Role?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nadezhda Tsankova; Iva Pervan; [2020]
    Keywords : social media; youth tourism; cultural differences; Business and Economics;

    Abstract : This thesis aims to investigate the influence of social media content on youth tourism by assessing the perceptions of youth travelers from four countries - Bulgaria, Croatia, Sweden, and the Netherlands. Therefore, the purpose of this thesis is to examine the cultural differences of youngsters’ attitudes towards social media use in travel planning. READ MORE

  3. 2. Application of ICT in the Swedish Hopsitality & Tourism Industry : a study of viral marketing and word- of -mouth marketing concepts in relation to CRM

    University essay from Avdelningen för ekonomi

    Author : Nilnta Elpida Morais; Joyce Mhando; [2012]
    Keywords : viral marketing; electronic word of mouth; word of mouth; customer relationship management; customer satisfaction;

    Abstract : Aim: The Internet has provided a medium for word of mouth and its electronic extension, also known as viral marketing. In the hospitality and tourism industry, use of the internet has caused drastic changes. READ MORE

  4. 3. Encouraging Innovation in Sustainable Tourism Development- The case of the Øresund Region

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Johanna Suikkanen; [2006]
    Keywords : Tourism; innovation; innovation process; Environmental studies; Miljöstudier; Earth and Environmental Sciences;

    Abstract : Innovation is commongly discussed from the perspective of the manufacturing industry. Innovations can be the profitable market introduction of novelties, including new products, improved production techniques and logistics, or new ways of marketing and communication. Innovation can also be used to describe organisational and relational changes. READ MORE