Essays about: "service branding"

Showing result 16 - 20 of 84 essays containing the words service branding.

  1. 16. Strong Employer Brands and Employee Advocacy in Social Media : exploring the Employee Perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Erika Stenman; [2019]
    Keywords : Brand Citizenship Behaviour; Employee Advocacy; Employee Recommenders; Employer Branding; Online Employee Endorsement; Social Media; Personal Brand;

    Abstract : Employer Branding activities in the competitive labour market are becoming increasingly interactive rather than being a top-down exercise. Limited resources together with new technology is playing a role in this development. Little, but some research exists on Employee Advocacy or the voluntary promotion and defence of a brand by its employees. READ MORE

  3. 17. Branding Helsingborg City for Domestic and International Students

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Hyunah Kim; [2019]
    Keywords : city branding; destination image; key attributes of the place image formation; student segment; students perceptions and experiences; service management; Business and Economics; Social Sciences;

    Abstract : The student group is an emerging target with high potential for both the service industry and municipalities. However, previous studies scrutinizing this segment have been limited despite its significance. READ MORE

  4. 18. The Blurred Line Through Technology

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Hellström; Aparna Revi; [2019]
    Keywords : Technology; Sensemaking; Service Organizations; Organizational Culture; Brand; Brand-centred control; Control; Internal Branding; Normative Control; Neo-Normative Control; Business and Economics;

    Abstract : Modern technology plays a significant role in transforming workplaces and creating an improved business performance. The technological advancements have enabled organizations to utilize technology platforms for increased brand performance since brand and branding have become highly important in today’s organizations. READ MORE

  5. 19. Internal marketing through gamification : A qualitative study on the influence of game elements within an app on internal marketing activities

    University essay from Umeå universitet/Företagsekonomi

    Author : Alf Grönvall; Axel Holmner Härgestam; [2019]
    Keywords : Internal marketing; through; gamification; A qualitative study on the influence of; game elements; within an app on; internal marketing activities;

    Abstract : AbstractThe subject of gamification is a relatively new and novel concept when it comes to stimulating behavior. Gamification is the use of game elements in a non-game context. Gamification is a tool that can motivate people to engage with activities related to health, education and personal productivity. READ MORE

  6. 20. Prosumer Generated Stories

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Sofia Borgström; Antonia Crafoord; [2018]
    Keywords : Strategic communication; brand credibility; storytelling; prosumer generated stories; social media; digital marketing; marketing communication; Social Sciences;

    Abstract : Social media usage is undeniably popular, which has escalated the amount of content existing online, resulting in a state of content overload. The overload of content has made it harder for organisations to reach out with their message, and it is therefore more important than ever to prioritize efforts to develop trustworthy relationships with consumers, and thereby aspire brand credibility. READ MORE