Essays about: "service branding"

Showing result 21 - 25 of 84 essays containing the words service branding.

  1. 21. Att marknadsföra en plats : fallstudie av tre livsmedelsproducerande företag på landsbygden

    University essay from SLU/Dept. of Economics

    Author : Oscar Friberg; Amelie Jönsson; [2018]
    Keywords : storytelling; word-of-mouth; platsmarknadsföring; marknadsmix; gårdsbutik; livsmedelsproduktion;

    Abstract : Svenskproducerade livsmedel har under senare år blivit allt mer eftertraktat. Ett behov av anpassning har därför uppkommit från produktionssidan, då producenter stått inför valet att expandera för att möta konsumenternas efterfrågan. READ MORE

  3. 22. Digital inbound marketing as an approach to scale up B2B sales

    University essay from Lunds universitet/Produktionsekonomi

    Author : Maja Sölve; Johanna Öjeling; [2017]
    Keywords : B2B branding; B2B buying process; B2B selling process; Content marketing; Digital marketing; Email marketing; Inbound marketing; Marketing automation; Mobile marketing; Search engine optimization; Social media marketing; Technology and Engineering;

    Abstract : Although digital inbound marketing has been widely researched within B2C industries, very little academic research has been done on the subject within B2B sectors. With today’s rapid flow of information and constant change in buying behavior when purchasing consumer goods, B2B buyers are also demanding a simpler, more digitized approach of gathering information. READ MORE

  4. 23. Does electronic customer relationship management affect customer satisfaction and trust?

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Hoang Chau Lam; Qiuyun Li; [2017]
    Keywords : E-CRM; live chat system; e-service quality; customer satisfaction; trust;

    Abstract : Aim: This paper aims to explore and to understand how the E-CRM affects customer satisfaction and trust from customer perspectives in electronic commerce. Method: The research is an exploratory and qualitative study. READ MORE

  5. 24. Positioning of online betting services : A case study of finding the gap between companies’ view versus customers’ view

    University essay from KTH/Industriell marknadsföring

    Author : PAWEL BONIECKI; [2016]
    Keywords : online betting; branding; brand positioning; online; text mining; football; price war; reviews.; online betting; märkesprofilering; varumärkespositionering; online; text mining;

    Abstract : Under det senaste decenniet har informationsteknologin utvecklats explosionartat. Införandet av smartphones och surfplattor som alltid är anslutna till Internet har förändrat vårt sätt att "konsumera" den. Allt detta ledde till digitaliseringen av betting tjänster och flytten till Internet. READ MORE

  6. 25. The Power of Behaviour on Client Perception of Corporate Brand : A Case Study of a Swedish Consultancy Firm within Public Procurement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Andreas Eriksson; Juho Siren; Gabriella Hertzman-Ericson; [2016]
    Keywords : Branding; B2B; Consultans; Public sector; Relationship;

    Abstract : The aspect of relationships has been underlined to be of substantial significant within B2B contexts, particularly within consultancy, all alongside the importance of trust within the clientsupplier interaction. An element that has been claimed to derive directly from the client-supplier experience and voiced to be of key in order to reach success. READ MORE