Essays about: "service image"

Showing result 6 - 10 of 195 essays containing the words service image.

1. 6. Unveiling Consumer Perception: Exploring the Impact of Decoupling Product Ownership : Decoupling of white goods ownership

   University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

   Author : Sharmin Akter; Sana Raja; [2023]
   Keywords : Decoupling product ownership; subscription-based services; consumer perception; circular economy.;

   Abstract : The sharing economy enables sustainable consumption through efficient access to products, but transitioning from ownership to a subscription-based model faces barriers. The thesis author explored how the decoupling of product ownership impact on the variables; consumer's perceptions of - psychological value, monetary value, social value, brand image, brand attachment, brand loyalty, service quality, and product quality and performance in the context of white goods. READ MORE

3. 7. Use cases for traceability systems : An explanatory case study about the application areas for QR codes

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Oliver Strömberg; [2023]
   Keywords : Product service systems; Use phase data; Use cases; QR code; Manufacturing;

   Abstract : The customer concept becomes more intertwined with the provider of products as serviceoriented business models is offered to the customer. This shift is referred as servitization in which innovation occurs in the company processes by shifting focus from providing products to providing product service systems (PSS). READ MORE

4. 8. The Impact of Store Image Attributes on Store Satisfaction and Store Loyalty : of Hard Discounter Grocery Retailers

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Bahdi Joelle; [2023]
   Keywords : Store Attributes; Store Image; Store Satisfaction; Store Loyalty; Hard Discounter;

   Abstract : Maintaining and increasing customer loyalty has become a crucial strategic objective for businesses due to cross-shopping and intensified competition across many industries. In the realm of grocery retailing, the necessity for retailers to invest resources towards fostering customer loyalty has reached unprecedented levels, primarily due to the proliferation of shopping formats accessible to customers. READ MORE

5. 9. Exploring the Swedish Credit Market Ecosystem : A study of loan intermediaries’ contribution to a more efficient consumer credit market

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : Emil Danielsson; Sofia Nork; [2023]
   Keywords : Credit market; consumer credit; ecosystem; financial intermediaries; loan intermediaries; Kreditmarknad; konsumentkrediter; ekosystem; finansiella intermediärer; låneförmedlare;

   Abstract : A long period of low interest rates, economic growth and a booming housing market hasresulted in an increase in the debt level of Swedish households. New digital ways of providingfinancial services are changing the traditional banking world and are often praised for beingefficient and inclusive. READ MORE

6. 10. Looking Ahead: The Future of the Offline Channel for Digital-born Retailers

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Anna Kälebo Johansson; Michelle Malmström; [2023]
   Keywords : Fashion retailing; E-commerce; Offline channels; Virtual shopping; Price image; Billboard effect; Customer acquisition cost; Retail death;

   Abstract : During recent years, there has been a significant increase in e-commerce and the demand for it among customers. It has become imperative for new fashion retailers to have a digital presence, and the outbreak of Covid-19 has further accelerated this trend, amplifying the importance of having a presence online. READ MORE