Essays about: "service marketing management"
Showing result 1 - 5 of 179 essays containing the words service marketing management.
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1. Optimizing Digital Transformation : Strategies for Private Banking in the Age of Technology
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : This thesis delves into the digital transformation of private banking, emphasizing the challenge of balancing technology with the personalized service that high-net-worth clients expect. Employing frameworks like Relationship Marketing, the Technology Acceptance Model, and Customer Experience Management, it examines the integration and impact of digital tools on client relationships and operational efficiency in private banking. READ MORE
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2. Cloud Computing Pricing and Deployment Efforts : Navigating Cloud Computing Pricing and Deployment Efforts: Exploring the Public-Private Landscape
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The expanding adoption of cloud computing services by businesses has transformed IT infrastructure and data management in the computing space. Cloud computing offers advantages such as availability, scalability, and cost-effectiveness, making it a favored choice for businesses of all sizes. READ MORE
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3. Digital Sustainability: How does digital transformation in the tourism industry affect sustainable development? : A case study of the Innovation Voucher Project in Korea
University essay from Södertörns högskola/FöretagsekonomiAbstract : This paper examines how the adoption of a series of digital technologies in tourism companies affects economic, social, and environmental sustainability. This research conducted a quantitative survey on tourism companies in Korea to empirically explore the connection between digital transformation and its impact on sustainability. READ MORE
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4. Study of AI Service Providers in IT Consulting, Marketing, and Law
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE
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5. Overcoming the barriers to AI implementations : A bachelor’s thesis in Service Management and Marketing
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : As technology continues to develop and form tools capable of helping people andorganisations become more efficient, there is a need for organisations to stay up-to-dateon the various tools and trends to stay relevant on the market and not fall behind. Artificialintelligence (AI) is one of those tools that is emerging on the market and challengingorganisations to implement the technology to stay relevant. READ MORE