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Showing result 1 - 5 of 7 essays matching the above criteria.

  1. 1. Enhancing an airline’s internal marketing to improve service quality and customer loyalty : A qualitative study expanding the Internal Marketing Model based on the case of Germania.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daniela Westerlund; Hilz Leila; Paula Schmidt; [2019]
    Keywords : Service Quality; Customer Loyalty; Customer Satisfaction; Service Marketing; Internal Marketing; Airline Industry; Employee Motivation; Employee Empowerment;

    Abstract : Background: Due to the deregulation of the European airline industry within the 1980’s, competition between airlines has intensified greatly. The emergence of low-cost carriers has given rise to the competition on price. READ MORE

  3. 2. The Relationship of Service Quality and Customer Satisfaction in the Airline Industry and the Moderating Effect of the Airline Type

    University essay from Mittuniversitetet/Avdelningen för ekonomivetenskap och juridik

    Author : Julia Scheffler; [2018]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. The next generation of commercial supersonic flight : understanding the industry and the consumer perspectives

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Nadezhda Nacheva; Gijs Heldens; [2018]
    Keywords : : commercial supersonic flight; Concorde; airline industry; disruptive innovation; consumer perceptions; service quality;

    Abstract : For decades, the speed of commercial aviation was constrained by the sound barrier. However, recent noticeable growth in air traffic and the recognition of the “time” as a valuable asset for passengers, call for more efficient, faster commercial transport. READ MORE

  5. 4. THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY

    University essay from Högskolan i Halmstad

    Author : Nouman Ahmed Qureshi; Babar Ali Khan; Jomah Saif; [2017]
    Keywords : Kano model; Airline industry;

    Abstract : This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. READ MORE

  6. 5. The Consequences of Consumer Brand Hate - A Case Study of Anti-branding Websites in the Airline Industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lisa Scheider; Brittany Purkis; [2016]
    Keywords : Brand Hate; Anti-branding; Airline Industry; Consumer Brand Relationship CBR ; Consumer Complaint Behavior; Brand Avoidance; Consumer Dissatisfaction; Customer Service Quality.; Business and Economics;

    Abstract : Title: The Consequences of Consumer Brand Hate: A Case Study of Anti-branding Websites in the Airline Industry Seminar Date: May 30, 2016 Course: BUSN39 - Degree Project in Global Marketing Authors: Brittany Purkis, Lisa Scheider Advisor: Annette Cerne Keywords: Brand Hate, Anti-branding, Airline Industry, Consumer Brand Relationship (CBR), Consumer Complaint Behavior, Brand Avoidance, Consumer Dissatisfaction, Customer Service Quality. Purpose: The purpose of the study is to draw further understanding and investigate the hate relationship between a particular company and consumers and to develop theory in this area of study that has grown in relevance. READ MORE