Essays about: "simplicity for brand"

Showing result 1 - 5 of 7 essays containing the words simplicity for brand.

  1. 1. How to mainstream secondhand consumption - a quantitative case study of a company in the refurbishment products industry

    University essay from Lunds universitet/Miljövetenskaplig utbildning

    Author : Johanna Andersson; [2022]
    Keywords : Circular business models; Consumer behavior; E-commerce; Industrial refurbishment; Refurbished goods; Reuse; Secondhand products; Sustainable consumption; Used goods; Earth and Environmental Sciences;

    Abstract : The shortage of Earth’s limited resources is becoming more evident and our planet’s climate system is under immense pressure. To combat these problems, more people investigate the concept of circularity. READ MORE

  3. 2. Play me that Trait : An exploratory study on the association between Sonic logos and Brand personality traits

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Anna Mellin; Kewin Olsson; Hannah Svensson; [2022]
    Keywords : Sonic branding; Brand personality traits; Responsibility; Activity; Aggressiveness; Simplicity; Emotionality; Sonic logos; Mode; Tempo; Association;

    Abstract : The aim of this research is to explore the association between brand personality traits and sonic logos. The brand personality traits that are incorporated into this research are Responsibility, Activity, Aggressiveness, Simplicity and Emotionality. These traits constitute one of the two building blocks for this research. READ MORE

  4. 3. Power Focusing with Intelligent Reflective Surfaces for Wireless Indoor Communication Systems

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Mingye Gong; [2021]
    Keywords : Intelligent Reflective Surfaces IRS ; 6G; MISO; Wireless Indoor Communication Systems; Technology and Engineering;

    Abstract : Intelligent reflective surfaces (IRS) are envisioned to have a significant number of applications in future wireless network systems by reconfiguring the signal propagation to improve system performance. In particular, the IRS's cell elements can independently reflect the incident signal by tuning its phase and achieving passive beamforming to enhance the received signal of the user equipment. READ MORE

  5. 4. BMW DUALITY : Exterior interactions and how to utilize a future car shell in a meaningful way

    University essay from Umeå universitet/Designhögskolan vid Umeå universitet

    Author : Maximilian Troicher; [2019]
    Keywords : exterior; interaction; ux; automotive; design; ultrahaptics;

    Abstract : New opportunities open up in a future, where autonomy is daily business, car lighting loses its main purpose and engine sounds are gone completely. BMW Duality is a Concept that focuses on interactions with the exterior of future vehicles. READ MORE

  6. 5. Transferring Brand Value : from a traditional channel to a digital platform

    University essay from Internationella Handelshögskolan

    Author : Anna Carme; Jesper Benon; Marianne Pantzar; [2008]
    Keywords : Brand management; channel manage-ment; Internet; Eniro; brand equity; ex-tensions;

    Abstract : As technology continues to affect the business sector, many companies have been faced with the nesessity of transformation. Adapting to a new, more Internet based society im-plies that companies are venturing into new market channels to get their products or ser-vices out to the consumers. READ MORE