Essays about: "social entrepreneurship social media"

Showing result 6 - 10 of 37 essays containing the words social entrepreneurship social media.

1. 6. Social media use in science-based entrepreneurship : A qualitative study of Swedish science-based entrepreneurial firms utilizing social media in the initial stage of venture development

   University essay from Umeå universitet/Företagsekonomi

   Author : Svante Zachrisson; Xian Li; [2022]
   Keywords : science-based entrepreneur; social media;

   Abstract : This degree project examines the role of social media for science-based entrepreneurial firms in the initial stage of the venture. Social media in entrepreneurship is an emerging phenomenon that has gotten increased attention from scholars. READ MORE

3. 7. The Value of Mentorship : A study on mentorship for young entrepreneurs

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Svensson Johan; [2021]
   Keywords : mentor; mentorship; start-ups; entrepreneurship; Generation Z;

   Abstract : The entrepreneurial journey can be filled with challenges. Having a successful mentorship forsupport and guidance can be crucial for the development of a startup and for learningentrepreneurial skills. For many young entrepreneurs, mentorship is an available alternative. READ MORE

4. 8. Female entrepreneurship on social media; An analysis ofGreek female artists using Instagram for entrepreneurialpurposes

   University essay from

   Author : Irene Kontogianni; Georgia Germanakou; [2021]
   Keywords : entrepreneurship; digital entrepreneurship; cultural entrepreneurship; mediatization; social media; creativity; innovation; cultural capital; marketing mix; entrepreneurial marketing; digitalization;

   Abstract : The main purpose of this thesis is to recognize the entrepreneurial identity of femaleartists today in Greece, as portrayed from their accounts on Instagram. This study uses aquantitative method to examine the ways in which artists become digital and culturalentrepreneurs. READ MORE

5. 9. Female representations on Greek media and Greek women’s (un)employment before and after the Covid-19 pandemic : Examining whether and how media gender stereotypes can affect Greek women’s development in light of a crisis.

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : AFRODITI KARANTONAKI; [2021]
   Keywords : gender stereotypes; female entrepreneurship; gender discrimination; women; feminism; mass media; communication; development; Greece;

   Abstract : Women around the world face various kinds of discrimination, which vary from country to country and from culture to culture. Socio-economic crises and global emergencies can accentuate such gender inequalities being particularly detrimental to women. READ MORE

6. 10. What conditions determine consumers' acceptance and use of omnichannel retailing in Swedish clothing industry

   University essay from Jönköping University/IHH, Centre for Family Entrepreneurship and Ownership (CeFEO); Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

   Author : TING YANG; Yang Wu; [2021]
   Keywords : Retail; Omnichannel; Consumer behaviour; SO-LO-MO;

   Abstract : Background  In the past, consumers would go to physical stores to gather information and end their shopping there, with physical stores being one of the few sources of product information. Today, with the coming of the digital age, there are gradually more and more channels to gather information. READ MORE