Essays about: "south Africa marketing"
Showing result 6 - 10 of 16 essays containing the words south Africa marketing.
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6. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets
University essay from Avdelningen för ekonomiAbstract : Title: Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level: Final thesis for Master Degree in Business Administration Authors: Joseph Okhiria and Princewill Dimkpa Supervisor: Professor Akmal Hyder Date: 10th June 2013 Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges. Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE
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7. A Relationship with benefits: Relationship Marketing in Non-profit Organisations in South Africa
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Purpose: The purpose of this article was to see how NPO’s can use relationship marketing in their activities to secure donors and funding for their causes and projects. Methodology: Unstructured interviews were held with representatives from different hospices as well as with representatives from the umbrella organisation, the HPCA. READ MORE
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8. IMPACT OF GREY IMPORTS ON BRAND NEW CAR DEALERS : THE CASE OF MALAWI AND BOTSWANA
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : Title Impact of Grey Imports on Brand New Car Dealers: The Case of Malawi and Botswana Background Rapid change in technology causes frequent improvements in durable goods like cars. Planned obsolescence and strict legislation make most car owners in rich countries like Japan to dispose off their cars and get new ones. READ MORE
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9. The Absence of IKEA - A Study into the South African Furniture Market
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Title: The Absence of IKEA - A Study into the South African Furniture Market Research questions:- Is the South African furniture market favourable for IKEA? - Would it be beneficial for IKEA to have production there? - How could IKEA promote itself if they were going to enter the South African market? Purpose of the research: The purpose of the paper is to identify possible opportunities and threats for IKEA in the South African furniture market by describing the market from a furniture company’s perspective. The paper will also point out strengths and weaknesses on the South African market that can be helpful for Swedish furniture firms that are interested in establishing business in South Africa. READ MORE
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10. Ethiopia as a Tourist destination, An exploration of Swedish Tourist Market Demand (Case Study).
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : This study aimed at exploring Demand of Swedish Tourists towards Ethiopian tourist destinations. The author has tried his level best in identifying the demands discrepancies of Swedish tourists’ preferences if they are offered a visit tours as same time by Ethiopian Tourism Sector and others African countries namely; Tanzanian, Egyptian, South African and Kenyan Tourism Authority. READ MORE
