Essays about: "south Africa marketing"

Showing result 11 - 15 of 16 essays containing the words south Africa marketing.

1. 11. How to obtain Marketing Advantage for Corporation? : A case study of SuperMap Europe

   University essay from Institutionen för ekonomi

   Author : Li Wang; Xin Xiong; [2009]
   Keywords : SuperMap Europe; Marketing; Brand Management;

   Abstract : This master’s thesis was carried out at SuperMap.SuparMap is a Chinese company supplying the Geographic Information System (GIS)software and service. It is leading the way in GIS research. The product of SuperMapis called SuperMap GIS applied by lots of government agencies, schools, andorganizations. READ MORE

3. 12. Expressive Generation - Educational Guerilla Marketing

   University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

   Author : Camila Garay; Emilia Millner; [2008]
   Keywords : graphic design; social;

   Abstract : “A creative city requires creative solutions” was one of the many insights we got when conduction our examination project together with a Minor Field Study, in Cape Town/South Africa. This report is a window into our South African design adventure and explores the question; how can we create an expressive and dynamic campaign that will succeed in a vibrant city like Cape Town? Under the wing of our assigners at The Frank Joubert Art Centre we created an edgy and interactive campaign for The Expressive Generation Exhibition, that plays with both its environment and its viewer. READ MORE

4. 13. Spanish Wine in Sweden

   University essay from Handelshögskolan vid Umeå universitet

   Author : Gorka Insagurbe; Jorge Castillo; [2007]
   Keywords : Spanish Wine; Consumer behavior; Competitive Strategies; Sweden;

   Abstract : ABSTRACT The new century has provoked the liberalization of the world economy and market globalization. International marketing has opened the borders for all countries, which can compete with the same competitive tools, increasing the rivalry among them. READ MORE

5. 14. COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : MAURICE NDALAHWA MARSHALLS; [2007]
   Keywords : Image; Destinations; Promotion; Tourisim;

   Abstract : The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the image problems. READ MORE

6. 15. Export of quality clothing at a men's wear manufacturer -a study of market strategies at the House of Monatic in South Africa

   University essay from Ekonomiska institutionen

   Author : Louise Bildsten; Annika Sjölund; [2003]
   Keywords : Business and economics; South Africa; clothing industry; export; Monatic; market strategies; marketing; MFS; Ekonomi;

   Abstract : South Africa, as many of the countries on the African continent, has for a long time been discriminated against when it comes to export of clothing and textiles. The trade regulations are now getting more favorable and the US and European markets are becoming more open for exports from the African continent. READ MORE