Essays about: "sport and social media"

Showing result 1 - 5 of 38 essays containing the words sport and social media.

  1. 1. Does your gender impact your experience inregulated esports communities? Analyzingexperiences and contributions from participants inan esports Discord server

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Lucas Eliasson; [2023]
    Keywords : Esports; Esport; Gender; Hostility; Discrimination; Discord; Online; Video games; games;

    Abstract : With the growth of esports in recent years, it has become important to study different aspects of thedigital footprints that come with it. Esport is a form of sport competition using video games whereplayers or teams compete against each other using certain games in a competitive environment,governed by rules and regulations. READ MORE

  3. 2. Human Rights Violations in the Name of Football : A Qualitative Content Analysis on the Human Rights Violations against Migrant Workers during the preparation and delivery of the FIFA World Cup 2022 in Qatar

    University essay from Enskilda Högskolan Stockholm/Avdelningen för mänskliga rättigheter och demokrati

    Author : Moa Johansson; [2023]
    Keywords : Migrant workers; Football; World Cup; Human Rights; FIFA; Qatar; Forced Labor;

    Abstract : The 2022 FIFA World Cup for men's football has received massive criticism since it was announced in December 2010 that Qatar would host it. With a significant history of human rights violations, many were shocked that Qatar was elected. READ MORE

  4. 3. Brand value co-creation within e-sport industry : A study on Generation Z’s brand relationship quality in brand value co-creation in the Vietnamese e-sport industry

    University essay from

    Author : Chau Le; Nhan Chau; [2023]
    Keywords : Brand value co-creation; brand relationship quality; e-sport industry; Stimuli-Organism-Response framework;

    Abstract : Brand value co-creation is an essential theme in Marketing research. The research aims to investigate the degree to which brand relationship quality on social media influences Generation Z’s motivation to co-create by applying the Stimulus-Organism-Response framework. READ MORE

  5. 4. Female Fans in Formula 1 : A Qualitative Study of Spanish Female Fans’ Behaviours, Attitudes, and Motivations towards F1 and its Consumption through Twitter

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anne Llamas Mayoral; [2022]
    Keywords : Formula 1; Twitter; Spain; female fans; participatory culture; fan community; postmodern feminism;

    Abstract : Sports fandoms, historically, have been categorized as a male domain, even in academic studies. Therefore, as Formula 1 has been a sport with a remarkable increase in digital engagement and women are one of their main target audiences, I study Spanish F1 female fans’ behaviours, attitudes, and motivations towards F1 and Twitter as part of their fan experience. READ MORE

  6. 5. Customer engagement in Formula 1 : From an old man’s club to social media behemoth

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Egon Axelsson; Jakob Reinholdsson; [2022]
    Keywords : Customer engagement; Customer engagement marketing; Content analysis; Formula 1; Sports marketing; Marketing initiative; Customer engagement characteristics;

    Abstract : Formula 1 is one of the worlds biggest sports, and in the recent years they as a sport has had one of the biggest upswing in the world in their viewership and activity on social media. Instagram has played a big part in this recent success and is the sporting organisations fastest growing social media. READ MORE