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Showing result 1 - 5 of 10 essays matching the above criteria.

1. 1. From Coffee Breaks to Communication Breakthroughs : A Quantitative Study of a Fika Campaign: Shaping Strategic Communication in the Digital Age

   University essay from

   Author : Annie Elwin Segolsson; [2023]
   Keywords : Strategic communication; technology use; campaign effectiveness; demographic factors; Strategisk kommunikation; teknikanvändning; kampanj effektivitet; demografiska faktorer;

   Abstract : This research paper investigates the effectiveness of a campaign conducted by me and SJ to recruit new members on board trains, focusing on the interplay between strategic communication, demographic factors and technology use. With the increasing majority of online platforms and the pervasiveness of smartphones, the study recognizes the significance of mobile media and technologies like QR codes in shaping everyday experiences. READ MORE

3. 2. The Strategic Management Implications of Understanding Fair Trade through Organizational Economics

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Erik Nilsson; Adam Vulovic; [2019]
   Keywords : Organizational economics theory; Sustainability; Sustainable supply-chain; Fair trade; Strategic management; Business and Economics;

   Abstract : Purpose: The purpose of this study is to analyze the contractual relationships associated with the fair trade concept by applying organizational economics theory in order to contribute with theoretical and practical strategic management insights. The purpose stems from the underlying research problem concerning a lack of supplementary theoretical perspectives and development informing strategic decision-making in sustainability literature related to supply-chains. READ MORE

4. 3. Employee engagement in CSR strategy making : Understanding SMEs’ behavior towards stakeholders and CSR

   University essay from Umeå universitet/Företagsekonomi

   Author : Jens Willem Woestenburg; Raquel Steffler Machado; [2018]
   Keywords : CSR; Corporate Social Responsibility; CSR in SMEs; Small Medium Size Enterprises; stakeholder engagement; employee engagement; stakeholder theory;

   Abstract : SMEs make up a large part of the global economy. Only in Sweden, for example, SMEs account for 61,3% of value added and employment (European Commision, 2016, p. 2). With such impressive presence, these firms exert a large impact on society and the environment. READ MORE

5. 4. Sustainability-centered business model innovation:Learning from and insights into how sustainability has affected the business models of Nespresso and Starbucks.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pamela Nambalirwa Kawuma; Hernan Marcovecchio; [2017]
   Keywords : Innovation; Business Model; Sustainability; Nespresso; Starbucks.; Business and Economics;

   Abstract : ABSTRACT Title: Sustainability-centred business model innovation: Learnings from and insights into how sustainability has affected the business models of Nespresso and Starbucks. Seminar Date: 31st May 2017. Course: BUSN09: Degree Project in Strategic Management. READ MORE

6. 5. Selection of a Logistics Service Provider Based on Analytic Hierarchy Process (AHP) Approach : A case study of Swedish Coffee Manufacturer—Gevalia

   University essay from Högskolan i Gävle/Avdelningen för Industriell utveckling, IT och Samhällsbyggnad

   Author : Heshan Ye; Jiading Wu; [2014]
   Keywords : Analytic Hierarchy Process AHP ; Gevalia; Logistics Service Providers LSPs ; Selection; Outsourcing Logistics;

   Abstract : Logistics outsourcing has been applied in practices by enterprises for decades, but its efficiency is always restricted because logistics service providers (LSPs) often only have a single function such as delivery or warehousing. In the last few years, LSPs have upgraded their capabilities to support some other logistics services including value-added services, materials management, information-related services etc. READ MORE