Essays about: "strategic elements"

Showing result 6 - 10 of 215 essays containing the words strategic elements.

1. 6. Implementing an effective ERM program in CellMark

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Cerly Bilemdigan; Linda Farzan; [2023-08-25]
   Keywords : ;

   Abstract : The business landscape is never stagnant and faces obstacles constantly, everything from internal challenges to external challenges such as the COVID-19 pandemic, which is why managing risks effectively is crucial for business to succeed. This bachelor’s thesis investigates the implementation of an efficient enterprise risk management system and its effect on business performance, and identifies crucial elements that contribute to a successful implementation of ERM. READ MORE

3. 7. Collaborative Product Development in partnership formation within Start-up Ventures

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Matteo Lindgren Pasquato; [2023]
   Keywords : Business and Economics;

   Abstract : This master's thesis presents a qualitative research study on the partnership formation phase of Collaborative Product Development within start-up ventures. The research aims to identify the key factors that influence product development, with a specific focus on start-ups ventures. READ MORE

4. 8. Bridging inter-narrative tensions : Emplotting Chinese state identity in BRI narratives for domestic and foreign audiences

   University essay from Försvarshögskolan

   Author : Märit Eriksson; [2023]
   Keywords : strategic narratives; state identity-building; China; Belt and Road Initiative; narrative emplotment;

   Abstract : This thesis contributes to the literature on strategic narratives by investigating how China navigates tensions between its projected identities in Belt and Road Initiative narratives relatingto Italy, the United Kingdom, and India aimed at domestic and international audiences. Usinga modified version of Colley’s (2019) method of narrative analysis, the thesis traces how Chinese state identity is emplotted in narratives aimed at domestic and international audiences, respectively. READ MORE

5. 9. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

6. 10. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Liedholm; Alice Röström; [2023]
   Keywords : Family Business; Organizational Culture; Innovation;

   Abstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE