Essays about: "strategic elements"

Showing result 21 - 25 of 215 essays containing the words strategic elements.

1. 21. Partnerships and Servitization in the Heavy-Truck Industry : A Case Study of the Original Equipment Manufacturers' Ecosystem

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Isabelle Eriksson; Daniel Engman; [2023]
   Keywords : Partnerships; Servitization; Ecosystems; Ecosystem Transformation; Product-Service Systems; Partnerskap; Tjänsteutveckling; Ekosystem; Ekosystemstransformation; Produkt-tjänstesystem;

   Abstract : Technological transformations are changing the demands within the transportation industry in terms of services, consequently affecting the value proposition of original equipment manufacturers (OEMs), thus calling for the need for initiatives in servitization. Responding to this, manufacturers are initiating partnerships with external actors to secure resources, competency and similar. READ MORE

3. 22. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Ida Andersson; [2023]
   Keywords : Memes; Strategic Communication; Tribalism; Political Communication; Social Media Marketing.; Social Sciences;

   Abstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE

4. 23. From Software Consulting to Venture Building: A Case Study on Venture Studio Business Models

   University essay from Lunds universitet/Innovationsteknik

   Author : Hugo Magneteg; William De Maré; [2023]
   Keywords : venture studio; venture builder; startup studio; startup support; business model; business model innovation; Technology and Engineering;

   Abstract : This master's thesis explores the relatively unexplored phenomenon of venture studios (also known as venture builders or startup studios), which are companies that systematically and concurrently build startups. Despite their growing popularity, the academic literature on how venture studios operate is still limited and no structured and extensive description of the business model appears to exist. READ MORE

5. 24. Exploring the Influence of Cognitive Social Capital on the Attractiveness of Innovation Hubs : An Analysis of Industry Attraction and Network Development in Southern Sweden

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Fahim Mohammed; [2023]
   Keywords : Innovation; Innovation Hub; Social Capital; Cognitive Social Capital CSC ;

   Abstract : This study provides valuable insights into the factors making an innovation hub attractive to potential tenants, with a specific emphasis on the role of cognitive social capital (CSC). Drawing on semi-structured interviews with industry professionals, the research uses thematic analysis to parse out key themes and sub-themes. READ MORE

6. 25. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Caroline Werenberg; [2023]
   Keywords : Political personalisation; personalisation of politics; mediatisation; mediatisation of politics; political communication; liberal alliance; Social Sciences;

   Abstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE