Essays about: "studies about advertising"

Showing result 1 - 5 of 43 essays containing the words studies about advertising.

1. 1. Winning Over Listeners with Podcast Advertising : Exploring the Podcast Audience’s Perception of Commercial Messages in Podcasts and the Role of Podcast Hosts

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Tamara Bonk; Marie Sophie Kubinski; [2023]
   Keywords : Podcasts; Podcast Advertising; Podcast Host; Celebrity Endorsement;

   Abstract : Background: Podcasts are an emerging medium with a steadily growing audience, which is particularly popular among younger generations. This makes them a promising advertising tool that companies can use to reach potential target groups. Therefore, it is crucial to understand how to successfully reach the audience through podcast advertising. READ MORE

3. 2. Structural sexism, “it's just a coincidence” : An interview study on the silence at Swedish advertising agencies

   University essay from Stockholms universitet/JMK

   Author : Charlotte Elgtberg; [2023]
   Keywords : Advertising agencies; Sexism; Silence; Structural discrimination; Organizational communication; Feminism; Reklambyråer; Sexism; Tystnad; Strukturell diskriminering; Organisationskommunikation; Feminism;

   Abstract : Sweden has been named one of the most equal countries in the world and is a role model for many. Despite this, there are hierarchies within companies that favor white middle-aged men. This has raised questions about what gender equality actually looks like in practice. READ MORE

4. 3. “Big brother sees you” : A qualitative study on users’ experiences with targeted advertising on Facebook

   University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)

   Author : Marwa Ali; Mikaela Hollgren; [2022]
   Keywords : Targeted advertising; privacy; Facebook; big brother effect; panopticon; Riktad reklam; integritet; Facebook; big brother effekten; panopticon;

   Abstract : As a consequence of the exposure of scandals involving targeted advertising and data collection, privacy concerns have arisen among users of social media, in particular Facebook. Previous research studies demonstrate that consumers have little knowledge about online behavioural advertising and hold misconceptions about it. READ MORE

5. 4. Analysis of radio surveillance in search of missing persons - An empirical study of Bluetooth Low Energy and Wi-Fi characteristics

   University essay from Linköpings universitet/Kommunikations- och transportsystem; Linköpings universitet/Tekniska fakulteten

   Author : Mikael Fredriksson; [2022]
   Keywords : Search and rescue; Wi-Fi; Bluetooth Low Energy; Wi-Fi probes; Bluetooth Low Energy advertisements; wireless sniffing; smartphones; antenna directivity;

   Abstract : Development of technical and methodological support has been identified as a key area for future research and development within the search and rescue (SAR) of missing persons in Sweden. Previous studies have demonstrated the feasibility of using Wi-Fi signals to locate a missing person, and also developed hardware and software for SAR systems based around Unmanned Aerial Vehicles (UAV). READ MORE

6. 5. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Elvira Nordin; Elin Nygren; [2022]
   Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

   Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE