Essays about: "studies of online shopping"
Showing result 1 - 5 of 55 essays containing the words studies of online shopping.
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1. The role of marketing to avoid product returns in online shopping : how marketers help online consumers to make better purchase decisions and thus avoid product returns
University essay from SLU/Dept. of EconomicsAbstract : The increasing alarm about global climate change and the related consequences on the planet and humankind has raised the voices to adopt sustainability within organisations and businesses. The wide spread of the internet and smart devices allowed many consumers to buy their needs through smart devices without the need to travel to physical stores. READ MORE
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2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE
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3. The Impact Of Three Factors Related To Online Shopping (Efficiency, E-service Quality, Brand Image) On Customer Satisfaction
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Online shopping is now the most popular way to spend. It haschanged people's consumption habits. In this change, customer satisfaction hasplayed a crucial role. Therefore, this paper studies the impact of online shoppingon customer satisfaction. READ MORE
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4. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE
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5. Generation Z as Influencers of Today andCustomers of the Future : A quantitative study based on the Theory of Planned Behavior Model with the context of High Involvement Products and the New-Car Market
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose: The purpose of the paper is to find solutions to increase the purchase intention of HIP’s and encourage Generation Z to influence todays’ customers to buy online as well as to purchase in future online when they become relevant customers in the new-car market, and to enable car manufacturers to use the potential of increased margins and sales, of online shopping in the car industry. Design/Methodology/Approach: The structure was followed by a deductive approach. READ MORE