Essays about: "Second-Hand Fashion"

Showing result 1 - 5 of 50 essays containing the words Second-Hand Fashion.

1. 1. When second time’s a charm - Exploring consumers’ temporal experiences within second-hand fashion shopping

   University essay from Göteborgs universitet/Graduate School

   Author : Julia Stenmark; Klaudia Urda; [2023-07-03]
   Keywords : sustainable consumption; second-hand fashion shopping; shopping-as-practice; temporal experience; customer experience; circular practice;

   Abstract : Second-hand fashion has emerged as a more sustainable way of shopping, promoting the circular economy while offering unique styles for a cheaper price. Although consumers generally express a willingness to adopt a more sustainable fashion consumption, this is not mirrored in their actual engagement in second-hand fashion shopping. READ MORE

3. 2. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Keywords : Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Abstract : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. READ MORE

4. 3. Is Second Hand the New Fast Fashion? : The Consumption Habits of Young Swedes in the Second Hand Fashion Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Felicia Marholeva; Marko Pusic; [2023]
   Keywords : Sustainable consumption; unsustainable consumption; second hand market; fashion consumption; fast fashion; overconsumption; hedonic consumption;

   Abstract : As the world moves towards a more sustainable future and consumers begin to research more sustainable ways to consume, many turn to second hand for purchasing apparel due to its supposed minimal effect on the environment. The second hand market is rapidly growing but research surrounding the implications of its growth is scarce. READ MORE

5. 4. Learning Embeddings for Fashion Images

   University essay from Linköpings universitet/Datorseende

   Author : Simon Hermansson; [2023]
   Keywords : Computer Vision; Machine Learning; Image Retrieval; CLIP; Masked Autoencoders MAE ; Vision Transformers; Image Captioning; Price Prediction; AI for Fashion;

   Abstract : Today the process of sorting second-hand clothes and textiles is mostly manual. In this master’s thesis, methods for automating this process as well as improving the manual sorting process have been investigated. READ MORE

6. 5. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores. 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Olivia Mikkola; Meri Viro; [2023]
   Keywords : Online second hand fashion store; social media influencer; store promotion; education; entertainment; esthetics;

   Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE