Essays about: "Market-Shaping"
Showing result 1 - 5 of 8 essays containing the word Market-Shaping.
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1. Planting the seed in the storm: How FoodTech start-ups use crises to diffuse their offering
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : With the Covid-19 pandemic, the war in Ukraine, and inflationary pressures, the world has experienced significant crises unfolding right after another in the recent past. Start-ups, being impacted not the least, need to understand how they can use such stormy times to advance market formations beneficial for them. READ MORE
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2. Triangle Of Reframing : A study of how organizations shape already existing markets through mobilizing market devices
University essay from Stockholms universitet/Företagsekonomiska institutionenAbstract : This study addresses the issue of consumers’ wish to shop more sustainable fashion butinstead turning to fast fashion (Islam et al., 2021; Silva et al. 2020; Wang et al., 2022). READ MORE
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3. “Calling it vegetable ‘prinskorv’ actually bothers me quite a lot” - How mythologies are shaping the marketization of plant-based protein products
University essay from Göteborgs universitet/Graduate SchoolAbstract : Mythologies are guiding consumption practices, thus, shaping how markets are perceived. However, the two concepts of market mythologies and marketization have conjointly received limited attention. READ MORE
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4. Off with the Offset: The Reshaping of Voluntary Carbon Market Post-Paris Agreement
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : The 2015 Paris Agreement presented a fundamental disruption to the fabric of international carbon markets, while at the same time it has been increasing voluntary demand for carbon credits. As a result, voluntary carbon market (VCM) actors, particularly those producing and distributing carbon credits, are facing an intriguing dilemma. READ MORE
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5. Who is in charge of creating a plant-based future? A case study of how consumers are shaping the market for plant-based meat
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Increasing concerns about lives of humans, animals and Earth have driven a transition towards an increasing consumption of plant-based foods. As a result, plant-based meat has been brought forward as a possible enabler of this transition. READ MORE